{"id":1418,"date":"2025-10-15T11:59:54","date_gmt":"2025-10-15T10:59:54","guid":{"rendered":"https:\/\/digital.beic.it\/mostre\/?page_id=1418"},"modified":"2025-11-05T10:57:17","modified_gmt":"2025-11-05T09:57:17","slug":"istantanee-del-boom-socio-economico","status":"publish","type":"page","link":"https:\/\/digital.beic.it\/mostre\/istantanee-del-boom-socio-economico\/","title":{"rendered":"Istantanee del boom socio-economico"},"content":{"rendered":"<div  class=\"tatsu-Hy-SAB2Mneg tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 0px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-H1eS0SnGnle\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-rkrAH2f3lg\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-Skk1L3M2ll  tatsu-hide-desktop tatsu-hide-laptop tatsu-hide-tablet  \" ><style>.tatsu-Skk1L3M2ll .tatsu-inline-text-inner{width: 100%;text-align: left;}.tatsu-Skk1L3M2ll.tatsu-inline-text{margin: 0px 0px 0px 0px;}@media only screen and (max-width: 767px) {.tatsu-Skk1L3M2ll .tatsu-inline-text-inner{width: 100%;padding: 20px 0px 20px 0px;}}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<h4 style=\"text-align: center;\"><strong>Istantanee del boom socio-economico<\/strong><\/h4>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-rkrAH2f3lg.tatsu-column{width: 100%;}.tatsu-rkrAH2f3lg.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-rkrAH2f3lg > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-rkrAH2f3lg > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-rkrAH2f3lg > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-rkrAH2f3lg > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-rkrAH2f3lg.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-rkrAH2f3lg.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-rkrAH2f3lg.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-Hy-SAB2Mneg .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-Hy-SAB2Mneg > .tatsu-bottom-divider{z-index: 9999;}.tatsu-Hy-SAB2Mneg > .tatsu-top-divider{z-index: 9999;}.tatsu-Hy-SAB2Mneg .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div id=\"Inizio\" class=\"tatsu-i3yfg3294l910unz tatsu-section  tatsu-section-custom-height  tatsu-animate tatsu-clearfix\" data-title=\"Istantanee del boom socio-economico\" data-animation=\"fadeIn\"   data-headerscheme=\"background--dark\"><div class = \"tatsu-custom-height-wrap\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 73px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-i3yfg3296qfivufi\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-i3yfg3298i5ar6aw\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-i3yfg329amc7v07s  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-i3yfg329amc7v07s.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-i3yfg3298i5ar6aw.tatsu-column{width: 100%;}.tatsu-i3yfg3298i5ar6aw.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-i3yfg3298i5ar6aw > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-i3yfg3298i5ar6aw > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-i3yfg3298i5ar6aw > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-i3yfg3298i5ar6aw > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><\/div><style>.tatsu-i3yfg3294l910unz.tatsu-section{background-color: rgba(242,148,0,1);}.tatsu-i3yfg3294l910unz .tatsu-section-background{background-image: url(https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/08\/RC00919.jpg);background-repeat: no-repeat;background-attachment: scroll;background-position: top center;background-size: contain;}.tatsu-i3yfg3294l910unz .tatsu-bg-blur{background-repeat: no-repeat;background-attachment: scroll;background-position: top center;background-size: contain;}.tatsu-i3yfg3294l910unz .tatsu-section-pad{padding: 0px 0px 73px 0px;}.tatsu-i3yfg3294l910unz > .tatsu-bottom-divider{z-index: 9999;}.tatsu-i3yfg3294l910unz > .tatsu-top-divider{z-index: 9999;}.tatsu-i3yfg3294l910unz .tatsu-custom-height-wrap{align-items: center;min-height: 150vh;}@media only screen and (max-width:1377px) {.tatsu-i3yfg3294l910unz .tatsu-custom-height-wrap{min-height: 150vh;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-i3yfg3294l910unz .tatsu-custom-height-wrap{min-height: 100vh;}}@media only screen and (max-width: 767px) {.tatsu-i3yfg3294l910unz .tatsu-custom-height-wrap{min-height: 50vh;}}<\/style><\/div><div  class=\"tatsu-HJdyoe2UA tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 0px 0px\",\"m\":\"45px 0px 45px 0px\"}' data-padding-top='45px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-zero-margin tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-Syed1sg3UR\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-col tatsu-column-align-middle tatsu-column-image-none tatsu-column-effect-none  tatsu-ByWukie2UC\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-rJ5Q82JJWl  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-rJ5Q82JJWl.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}.tatsu-rJ5Q82JJWl.tatsu-text-block-wrap{margin: 0px 0px 0px 0px;}<\/style>\n<p style=\"text-align: right;\"><a href=\"http:\/\/www.openstreetmap.org\/?mlat=45.464200&#038;mlon=9.188587&#038;zoom=18&#038;layers=M\" target=\"_blank;\"><img decoding=\"async\" src=\"https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/10\/pinpointrosso2.png\" alt=\"mappa\" \/><\/a><\/p>\n<\/div><\/div><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-B1Gd1sehU0   \" ><style>.tatsu-B1Gd1sehU0 .tatsu-inline-text-inner{width: 100%;text-align: center;padding: 15px 0px 30px 0px;}.tatsu-B1Gd1sehU0.tatsu-inline-text{margin: 0px 0px 0px 0px;}.tatsu-B1Gd1sehU0.tatsu-inline-text .tatsu-inline-text-inner *{font-family : \"Athiti\",-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;font-weight : 500;text-transform : none;font-size : 22px;}@media only screen and (max-width: 767px) {.tatsu-B1Gd1sehU0 .tatsu-inline-text-inner{width: 100%;text-align: center;padding: 0px 0px 0px 0px;}.tatsu-B1Gd1sehU0.tatsu-inline-text .tatsu-inline-text-inner *{}}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<h4 style=\"text-align: justify;\"><span style=\"color: #ffffff;\"><span style=\"font-size: 22px;\">L\u2019Italia del Dopoguerra e con lei Milano visse quello che viene definito il\u00a0<em>Miracolo italiano<\/em>, un periodo di grande sviluppo economico a cavallo tra gli anni Cinquanta e Sessanta del XX secolo. Favorito da diversi fattori port\u00f2 a un innalzamento della qualit\u00e0 di vita e dei livelli di consumo fino ad allora impensabile. Paolo Monti nei suoi scatti immortala i simboli e le contraddizioni che questo momento di grande fermento, forte crescita economica e rapido sviluppo tecnologico ha comportato. Questi due decenni sono il teatro di importanti trasformazioni sociali sia nello stile di vita, che nel linguaggio e nei costumi, mutamenti che si riflettono sulla citt\u00e0 che cambia e si adegua, non sempre in modo positivo, che alterna sentimenti di spensieratezza all\u2019inquietudine, che sa essere razionale e allo stesso tempo \u00e8 pervasa da utopie e che vede la coabitazione di nuove e antiche tradizioni e stili di vita. Milano \u00e8 la metropoli che \u201cnon dorme mai\u201d, accoglie tutti e dona opportunit\u00e0 e speranza nel futuro, \u00e8 una fucina di idee e di progetti, nati dal confronto fecondo tra artisti, designers, artigiani, industriali, architetti e intellettuali italiani e internazionali. La Torre Velasca e il grattacielo Pirelli ne sono il simbolo. Architetture potenti dalle linee sperimentali che non solo hanno cambiato lo <em>skyline<\/em>\u00a0meneghino, ma sono l\u2019emblema di un\u2019imprenditoria dinamica.\u00a0<\/span><\/span><\/h4>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><\/div><style>.tatsu-row > .tatsu-ByWukie2UC.tatsu-column{width: 100%;}.tatsu-ByWukie2UC.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-ByWukie2UC > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-ByWukie2UC > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-ByWukie2UC > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-ByWukie2UC > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-HJdyoe2UA.tatsu-section{background-color: rgba(242,147,1,1);}.tatsu-HJdyoe2UA > .tatsu-bottom-divider{z-index: 9999;}.tatsu-HJdyoe2UA > .tatsu-top-divider{z-index: 9999;}.tatsu-HJdyoe2UA .tatsu-section-overlay{mix-blend-mode: normal;}@media only screen and (max-width: 767px) {.tatsu-HJdyoe2UA .tatsu-section-pad{padding: 45px 0px 45px 0px;}}<\/style><\/div><div id=\"LaMilano\" class=\"tatsu-r10yGkCKxx tatsu-section  tatsu-fullscreen  tatsu-animate tatsu-clearfix\" data-title=\"La Milano del dopoguerra\" data-animation=\"fadeInDown\"   data-headerscheme=\"background--dark\"><div class=\"tatsu-fullscreen-wrap\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"120px 0px 120px 0px \"}' data-padding-top='120px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-B1eA1M10Kel\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-column-empty tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-S1Z01fJ0Fgg\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><\/div><style>.tatsu-row > .tatsu-S1Z01fJ0Fgg.tatsu-column{width: 100%;}.tatsu-S1Z01fJ0Fgg.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-S1Z01fJ0Fgg > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-S1Z01fJ0Fgg > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-S1Z01fJ0Fgg > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-S1Z01fJ0Fgg > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><\/div><style>.tatsu-r10yGkCKxx.tatsu-section{background-color: rgba(1,95,169,1);}.tatsu-r10yGkCKxx .tatsu-section-background{background-image: url(https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/09\/00257-00422Gpbn_330.jpg);background-repeat: no-repeat;background-attachment: scroll;background-position: center center;background-size: contain;}.tatsu-r10yGkCKxx .tatsu-bg-blur{background-repeat: no-repeat;background-attachment: scroll;background-position: center center;background-size: contain;}.tatsu-r10yGkCKxx .tatsu-section-pad{padding: 120px 0px 120px 0px ;}.tatsu-r10yGkCKxx > .tatsu-bottom-divider{z-index: 9999;}.tatsu-r10yGkCKxx > .tatsu-top-divider{z-index: 9999;}.tatsu-r10yGkCKxx .tatsu-fullscreen-wrap{align-items: center;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-r10yGkCKxx .tatsu-section-background{background-size: cover;}.tatsu-r10yGkCKxx .tatsu-bg-blur{background-size: cover;}}@media only screen and (max-width: 767px) {.tatsu-r10yGkCKxx .tatsu-section-background{background-size: cover;}.tatsu-r10yGkCKxx .tatsu-bg-blur{background-size: cover;}}<\/style><\/div><div  class=\"tatsu-Hy-K6G1CKxe tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 0px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-BJgF6fJCFll\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-HkF6Gk0Yxe\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-H1IcUh1k-g  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-H1IcUh1k-g.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;padding: 0px 100px 0px 100px;}.tatsu-H1IcUh1k-g.tatsu-text-block-wrap{margin: 0px 0px 0px 0px;}<\/style>\n<p style=\"text-align: right;\"><a href=\"http:\/\/www.openstreetmap.org\/?mlat=45.481155&#038;mlon=9.1980799&#038;zoom=18&#038;layers=M\" target=\"_blank;\"><img decoding=\"async\" src=\"https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/10\/pinpointrosso2.png\" alt=\"mappa\" \/><\/a><\/p>\n<\/div><\/div><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-H1IAGJ0Kex   \" ><style>.tatsu-H1IAGJ0Kex .tatsu-inline-text-inner{width: 100%;text-align: center;padding: 15px 0px 30px 0px;}.tatsu-H1IAGJ0Kex.tatsu-inline-text{margin: 0px 0px 0px 0px;}.tatsu-H1IAGJ0Kex.tatsu-inline-text .tatsu-inline-text-inner *{font-family : \"Athiti\",-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;font-weight : 500;text-transform : none;}@media only screen and (max-width: 767px) {.tatsu-H1IAGJ0Kex .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<h4 style=\"text-align: justify;\"><strong><span style=\"color: #ffffff; font-family: Athiti; font-size: 22px; background-color: #015fa9;\">La Milano del dopoguerra \u00e8 una citt\u00e0 che corre, quella di Giorgio Gaber in <em>Com\u2019\u00e8 bella la citt\u00e0<\/em>, \u201cpiena di strade e di negozi e di vetrine piene di luce con tanta gente che lavora, con tanta gente che produce\u201d. Il primo segno tangibile del boom economico \u00e8 l\u2019aumento dei consumi in tutti i settori e l\u2019estetica dei prodotti \u00e8 importante tanto quanto la loro funzionalit\u00e0. L\u2019incremento delle vendite interessa gli oggetti per la casa e gli elettrodomestici, il cibo, la moda, lo sport e la mobilit\u00e0 di massa. Se negli anni Cinquanta l\u2019oggetto del desiderio erano gli scooter, dalla Lambretta alla Vespa, nel decennio successivo \u00e8 l\u2019automobile, dalla Fiat 500, la piccola utilitaria che ha cambiato le abitudini degli italiani, alla Giulietta Alfa Romeo. La televisione, che ha portato cambiamenti ancora pi\u00f9 epocali, amplifica tutto promuovendo e lanciando mode. A corollario, l\u2019aumento dei consumi ha incoraggiato le imprese a investire in pubblicit\u00e0 e i centri urbani si colorano di manifesti che spesso utilizzano immagini fotografiche e non disdegnano l\u2019impiego di neon per attirare l\u2019attenzione del pubblico. Piazza Duomo, luogo di ritrovo dei milanesi, non \u00e8 mai buia, merito delle pubblicit\u00e0 luminose. Luci che, verso la fine degli anni Sessanta, cominciano ad affievolirsi, i fermenti ideologici, i disordini sociali, le rivendicazioni sindacali, la strage di piazza Fontana e la crisi petrolifera, imporranno una diminuzione dei consumi e traghetteranno Milano negli anni Settanta, gli Anni di piombo.\u00a0<\/span><\/strong><\/h4>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-HkF6Gk0Yxe.tatsu-column{width: 100%;}.tatsu-HkF6Gk0Yxe.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-HkF6Gk0Yxe > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-HkF6Gk0Yxe > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-HkF6Gk0Yxe > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-HkF6Gk0Yxe > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-HkF6Gk0Yxe.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-HkF6Gk0Yxe.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-HkF6Gk0Yxe.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-Hy-K6G1CKxe.tatsu-section{background-color: rgba(1,95,169,1);}.tatsu-Hy-K6G1CKxe .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-Hy-K6G1CKxe > .tatsu-bottom-divider{z-index: 9999;}.tatsu-Hy-K6G1CKxe > .tatsu-top-divider{z-index: 9999;}.tatsu-Hy-K6G1CKxe .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div id=\"LaPirelli\" class=\"tatsu-r1Zkhm10Kxx tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"La Pirelli, un nuovo modo di comunicare\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 0px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-BJlknQy0Kxg\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-ryJhm10Fgl\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-S1O5LcS5le   \" ><style>.tatsu-S1O5LcS5le .tatsu-inline-text-inner{width: 100%;text-align: center;padding: 30px 0px 30px 0px;}.tatsu-S1O5LcS5le.tatsu-inline-text{margin: 0px 0px 0px 0px;}.tatsu-S1O5LcS5le.tatsu-inline-text .tatsu-inline-text-inner *{font-family : \"Athiti\",-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;font-weight : 500;text-transform : none;}@media only screen and (max-width: 767px) {.tatsu-S1O5LcS5le .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<h3><span style=\"color: #ffffff;\">La Pirelli, un nuovo modo di comunicare<\/span><\/h3>\n<\/div><\/div>            <div  class = \"tatsu-media-carousel tatsu-module clearfix  tatsu-SJvRQy0tgx\" >\n                <style>.tatsu-SJvRQy0tgx .tatsu-carousel-col{padding: 0 10px;}.tatsu-SJvRQy0tgx .tatsu-carousel{margin: 0 -10px;}.tatsu-SJvRQy0tgx .tatsu-carousel-col-inner{height: 700px;}.tatsu-SJvRQy0tgx .flickity-page-dots .is-selected{background: rgba(208,2,27,1);}.tatsu-SJvRQy0tgx{padding: 0px 0 0 0;margin: 0px 0px 20px 0px;}<\/style>                <div class = \"tatsu-media-carousel-inner tatsu-carousel tatsu-variable-carousel tatsu-carousel-destroy-in-mobile tatsu-carousel-adaptive-image\" data-variable-width = \"1\" data-center-mode = \"1\" data-free-scroll = \"1\" data-infinite = \"1\" data-dots = \"1\" data-autoplay = \"1\" data-destroy-in-mobile = \"1\" data-autoplay-speed = \"3000\" data-lazy-load = \"1\" >\n                                                                                                        <div class = \"tatsu-media-slide tatsu-carousel-col\">\n                                    <div class = \"tatsu-media-slide-inner tatsu-carousel-col-inner\">\n                                                                                    <a href=\"https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/08\/S.085.05.05_01.jpg\" class = \"light_box\"><img class = \"tatsu-carousel-img tatsu-carousel-img-lazy-load\" alt = \"\" data-aspect-ratio = \"0.796\" sizes = \"(max-width: 1592px) 100vw, 1592px\" data-srcset = \"https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/08\/S.085.05.05_01.jpg 1592w, https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/08\/S.085.05.05_01-239x300.jpg 239w, https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/08\/S.085.05.05_01-815x1024.jpg 815w, https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/08\/S.085.05.05_01-768x965.jpg 768w, https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/08\/S.085.05.05_01-1223x1536.jpg 1223w, https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/08\/S.085.05.05_01-40x50.jpg 40w, https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/08\/S.085.05.05_01-650x817.jpg 650w, https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/08\/S.085.05.05_01-1000x1256.jpg 1000w, https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/08\/S.085.05.05_01-50x63.jpg 50w\" \/><\/a>\n                                                                           <\/div>\n                                <\/div>\n                                                                                    <div class = \"tatsu-media-slide tatsu-carousel-col\">\n                                    <div class = \"tatsu-media-slide-inner tatsu-carousel-col-inner\">\n                                                                                    <a href=\"https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/08\/S.085.05.05_05.jpg\" class = \"light_box\"><img class = \"tatsu-carousel-img tatsu-carousel-img-lazy-load\" alt = \"\" data-aspect-ratio = \"0.7635\" sizes = \"(max-width: 1527px) 100vw, 1527px\" data-srcset = \"https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/08\/S.085.05.05_05.jpg 1527w, https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/08\/S.085.05.05_05-229x300.jpg 229w, https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/08\/S.085.05.05_05-782x1024.jpg 782w, https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/08\/S.085.05.05_05-768x1006.jpg 768w, https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/08\/S.085.05.05_05-1173x1536.jpg 1173w, https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/08\/S.085.05.05_05-38x50.jpg 38w, https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/08\/S.085.05.05_05-650x851.jpg 650w, https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/08\/S.085.05.05_05-1000x1310.jpg 1000w, https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/08\/S.085.05.05_05-50x65.jpg 50w\" \/><\/a>\n                                                                           <\/div>\n                                <\/div>\n                                                                                    <div class = \"tatsu-media-slide tatsu-carousel-col\">\n                                    <div class = \"tatsu-media-slide-inner tatsu-carousel-col-inner\">\n                                                                                    <a href=\"https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/08\/S.085.05.05_02.jpg\" class = \"light_box\"><img class = \"tatsu-carousel-img tatsu-carousel-img-lazy-load\" alt = \"\" data-aspect-ratio = \"0.776\" sizes = \"(max-width: 1552px) 100vw, 1552px\" data-srcset = \"https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/08\/S.085.05.05_02.jpg 1552w, https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/08\/S.085.05.05_02-233x300.jpg 233w, https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/08\/S.085.05.05_02-795x1024.jpg 795w, https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/08\/S.085.05.05_02-768x990.jpg 768w, https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/08\/S.085.05.05_02-1192x1536.jpg 1192w, https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/08\/S.085.05.05_02-39x50.jpg 39w, https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/08\/S.085.05.05_02-650x838.jpg 650w, https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/08\/S.085.05.05_02-1000x1289.jpg 1000w, https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/08\/S.085.05.05_02-50x64.jpg 50w\" \/><\/a>\n                                                                           <\/div>\n                                <\/div>\n                                                            <\/div>\n            <\/div>\n        <div  class=\"tatsu-module tatsu-text-block-wrap tatsu-SkCBhaM9lg  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-SkCBhaM9lg.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;padding: 0px 0px 30px 0px;color: rgba(255,255,255,1) ;}.tatsu-SkCBhaM9lg.tatsu-text-block-wrap{margin: 0px 0px 0px 0px;}.tatsu-SkCBhaM9lg .tatsu-text-inner *{color: rgba(255,255,255,1) ;}.tatsu-SkCBhaM9lg.tatsu-text-block-wrap .tatsu-text-inner *{font-family : \"Athiti\",-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;font-weight : 500;text-transform : none;font-size : 15px;}<\/style>\n<p style=\"text-align: center;\">Paolo Monti, il manifesto pubblicitario di Pino Tovaglia avvolge le impalcature del grattacielo Pirelli, 1958 circa <a href=\"http:\/\/www.openstreetmap.org\/?mlat=45.4848452&#038;mlon=9.2009377&#038;zoom=18&#038;layers=M\" target=\"_blank;\"><img decoding=\"async\" src=\"https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/10\/pinpointarancione2.png\" alt=\"mappa\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-ryJhm10Fgl.tatsu-column{width: 100%;}.tatsu-ryJhm10Fgl.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-ryJhm10Fgl > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-ryJhm10Fgl > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-ryJhm10Fgl > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-ryJhm10Fgl > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-ryJhm10Fgl.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-ryJhm10Fgl.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-ryJhm10Fgl.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-r1Zkhm10Kxx.tatsu-section{background-color: rgba(210,0,27,1);}.tatsu-r1Zkhm10Kxx .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-r1Zkhm10Kxx > .tatsu-bottom-divider{z-index: 9999;}.tatsu-r1Zkhm10Kxx > .tatsu-top-divider{z-index: 9999;}.tatsu-r1Zkhm10Kxx .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div  class=\"tatsu-HJZeDV10Kgl tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 0px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-rJgxDVyRtex\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-Bygw4JAYxl\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-SyGFEk0Kel   \" ><style>.tatsu-SyGFEk0Kel .tatsu-inline-text-inner{width: 100%;text-align: center;padding: 0px 0px 30px 0px;}.tatsu-SyGFEk0Kel.tatsu-inline-text{margin: 0px 0px 0px 0px;}.tatsu-SyGFEk0Kel.tatsu-inline-text .tatsu-inline-text-inner *{font-family : \"Athiti\",-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;font-weight : 500;text-transform : none;font-size : 22px;}@media only screen and (max-width: 767px) {.tatsu-SyGFEk0Kel .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<h4 style=\"text-align: justify;\"><span style=\"font-size: 24px;\"><span style=\"color: #ffffff;\">Il 12 luglio 1956 viene posata la prima pietra del grattacielo Pirelli. Il progetto, affidato allo studio di\u00a0<\/span><a href=\"https:\/\/siusa-archivi.cultura.gov.it\/cgi-bin\/siusa\/pagina.pl?TipoPag=prodpersona&#038;Chiave=20138\" target=\"_blank\" rel=\"noopener\">Gio Ponti<\/a><span style=\"color: #fafbfb;\">\u00a0<span style=\"color: #ffffff;\">coadiuvato da un team di professionisti, con la consulenza degli ingegneri<\/span>\u00a0<\/span><a href=\"https:\/\/siusa-archivi.cultura.gov.it\/cgi-bin\/siusa\/pagina.pl?TipoPag=prodpersona&#038;Chiave=33915\" target=\"_blank\" rel=\"noopener\">Pier Luigi Nervi<\/a>\u00a0<span style=\"color: #ffffff;\">e<\/span>\u00a0<a href=\"https:\/\/www.treccani.it\/enciclopedia\/arturo-danusso_(Dizionario-Biografico)\/\" target=\"_blank\" rel=\"noopener\">Arturo Danusso<\/a><span style=\"color: #ffffff;\">,\u00a0\u00e8\u00a0all\u2019avanguardia, emblema di un\u2019azienda in piena crescita che ha ben compreso l\u2019importanza della comunicazione e della gestione della propria immagine, affidata a progettisti e designer di fama che avranno un ruolo fondamentale nell\u2019educazione del gusto delle masse. Al venticinquesimo piano del grattacielo, ha sede la Direzione Propaganda, diretta da <a href=\"https:\/\/www.rivistapirelli.org\/it\/selezione_antologica\/arrigo-castellani\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #f29301;\">Arrigo Castellani<\/span><\/a> che, avvalendosi della collaborazione di grafici e designer di fama, come Antonio Boggeri, Franco Grignani, Erberto Carboni\u00a0Ezio Bonini, Bob Noorda e\u00a0<\/span><a href=\"https:\/\/www.fondazionepirelli.org\/it\/iniziative\/la-p-lunga-essenziale-e-pop-di-pino-tovaglia\/\" target=\"_blank\" rel=\"noopener\">Pino Tovaglia<\/a><span style=\"color: #f7fcfc;\">,<span style=\"color: #ffffff;\"> realizza campagne pubblicitarie tra le pi\u00f9 iconiche dell\u2019epoca, destinate a stupire e meravigliare, come quella per i <em>Pneumatici inverno<\/em> realizzata a pi\u00f9 mani, sei diversi stili per altrettanti modi di promuovere il prodotto. A Pino Tovaglia si deve il manifesto dalle essenziali linee optical, che, avvolge le impalcature del cantiere del grattacielo: due icone di quegli anni a confronto.\u00a0<\/span><\/span><\/span><\/h4>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-Bygw4JAYxl.tatsu-column{width: 100%;}.tatsu-Bygw4JAYxl.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-Bygw4JAYxl > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-Bygw4JAYxl > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-Bygw4JAYxl > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-Bygw4JAYxl > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-Bygw4JAYxl.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-Bygw4JAYxl.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-Bygw4JAYxl.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-HJZeDV10Kgl.tatsu-section{background-color: rgba(210,0,27,1);}.tatsu-HJZeDV10Kgl .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-HJZeDV10Kgl > .tatsu-bottom-divider{z-index: 9999;}.tatsu-HJZeDV10Kgl > .tatsu-top-divider{z-index: 9999;}.tatsu-HJZeDV10Kgl .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div id=\"TorreVelasca\" class=\"tatsu-Bkvpq1AYel tatsu-section    tatsu-clearfix\" data-title=\"La Torre Velasca, la Milano che guarda al futuro\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 0px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-row-full-width tatsu-row-has-one-half tatsu-row-has-two-cols tatsu-no-gutter tatsu-eq-cols  tatsu-clearfix tatsu-rygvpqyAKee\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-half tatsu-column-align-middle tatsu-column-image-none tatsu-column-effect-none  tatsu-ryWPpc1Ateg\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-Syzw6q1AFex   \" ><style>.tatsu-Syzw6q1AFex .tatsu-inline-text-inner{width: 100%;text-align: left;padding: 30px 30px 0px 30px;}.tatsu-Syzw6q1AFex.tatsu-inline-text{margin: 0px 0px 0px 0px;}.tatsu-Syzw6q1AFex.tatsu-inline-text .tatsu-inline-text-inner *{font-family : \"Athiti\",-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;font-weight : 500;text-transform : none;}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<h3><span style=\"letter-spacing: 0px; color: #ffffff;\"><span style=\"letter-spacing: 1px;\">La Torre Velasca, <br \/>la Milano che guarda al futuro<\/span>\u00a0\u00a0<\/span><\/h3>\n<h5 style=\"text-align: justify;\"><span style=\"font-size: 22px;\"><span style=\"color: #ffffff;\">Il cantiere della Torre Velasca, progettata dal gruppo <\/span><a href=\"https:\/\/siusa-archivi.cultura.gov.it\/cgi-bin\/siusa\/pagina.pl?TipoPag=prodente&#038;Chiave=19458\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #d2001b;\">BBPR<\/span><\/a><span style=\"color: #ffffff;\">, simbolo di una citt\u00e0 in continuo mutare che sperimenta e guarda al futuro, immortalato nella fotografia di Paolo Monti da via Pantano. La Torre \u00e8 ormai innalzata, ma le palizzate chiudono ancora la strada e sono tappezzate di manifesti che pubblicizzano eventi e prodotti. Richiama l\u2019attenzione il manifesto uscito dalla matita di <\/span><span style=\"color: #d2001b;\"><a style=\"color: #d2001b;\" href=\"https:\/\/catalogo.beniculturali.it\/detail\/HistoricOrArtisticProperty\/0500435733\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #d2001b;\">Pino Barale<\/span><\/a><\/span> <span style=\"color: #ffffff;\">che pubblicizza il Salone dell\u2019automobile di Torino del 1957 o dell\u2019anno successivo: un uomo corre con un volante tra le mani sopra la sagoma di un\u2019auto. Il Salone torinese, era la principale vetrina espositiva automobilistica internazionale e tre anni prima, nel 1954 nel capoluogo piemontese venne presentato il furgone dell\u2019Alfa Romeo,<\/span> <span style=\"color: #d2001b;\"><em><a style=\"color: #d2001b;\" href=\"https:\/\/it.wikipedia.org\/wiki\/Alfa_Romeo_Romeo\" target=\"_blank\" rel=\"noopener\">Romeo<\/a><\/em> <\/span><span style=\"color: #ffffff;\">che rester\u00e0 in produzione fino al 1967, parcheggiato poco distante. Un simbolo dell\u2019epoca, commercializzato in diverse varianti, da <em>pick-up<\/em> ad ambulanza. Lo scatto ha colto in primo piano, sotto l\u2019insegna MOTO anche una Lambretta Innocenti e una Vespa Piaggio, testimonial dello stile italiano nel mondo, grazie al suo <em>appeal<\/em> iconico.<\/span><\/span><\/h5>\n<\/div><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-Skzd-Pp9xx  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-Skzd-Pp9xx.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;padding: 30px 0px 30px 0px;color: rgba(255,255,255,1) ;}.tatsu-Skzd-Pp9xx .tatsu-text-inner *{color: rgba(255,255,255,1) ;}.tatsu-Skzd-Pp9xx.tatsu-text-block-wrap .tatsu-text-inner *{font-family : \"Athiti\",-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;font-weight : 500;text-transform : none;font-size : 15px;line-height : 17px;}@media only screen and (max-width: 767px) {.tatsu-Skzd-Pp9xx.tatsu-text-block-wrap .tatsu-text-inner{padding: 30px 0px 0px 0px;}}<\/style>\n<p style=\"text-align: center;\">Paolo Monti, scorcio della Torre Velasca da via Pantano, ante 1958. Sotto, particolare di via Pantano <a href=\"http:\/\/www.openstreetmap.org\/?mlat=45.4596395&#038;mlon=9.1915843&#038;zoom=18&#038;layers=M\" target=\"_blank;\"><img decoding=\"async\" src=\"https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/10\/pinpointrosso2.png\" alt=\"mappa\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><\/div><style>.tatsu-row > .tatsu-ryWPpc1Ateg.tatsu-column{width: 54%;}.tatsu-ryWPpc1Ateg.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 0px 0% 0px 0%;}.tatsu-ryWPpc1Ateg.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-ryWPpc1Ateg > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-ryWPpc1Ateg > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-ryWPpc1Ateg > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-ryWPpc1Ateg > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-ryWPpc1Ateg.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-column-empty tatsu-one-half tatsu-animate tatsu-column-align-middle tatsu-column-image-none tatsu-column-effect-none  tatsu-SJNv65JAYxl\" data-animation=\"fadeIn\"   data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><\/div><style>.tatsu-row > .tatsu-SJNv65JAYxl.tatsu-column{width: 46%;}.tatsu-SJNv65JAYxl.tatsu-column > .tatsu-column-inner > .tatsu-column-bg-image-wrap > .tatsu-column-bg-image{background-image: url(https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/08\/SN0029Gpbn_0001.jpg);background-repeat: no-repeat;background-attachment: scroll;background-position: center center;background-size: cover;}.tatsu-SJNv65JAYxl.tatsu-column > .tatsu-column-inner > .tatsu-bg-blur{background-repeat: no-repeat;background-attachment: scroll;background-position: center center;background-size: cover;}.tatsu-SJNv65JAYxl.tatsu-column{margin: 45px 0px 30px 0px !important;}.tatsu-SJNv65JAYxl.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-SJNv65JAYxl > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-SJNv65JAYxl > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-SJNv65JAYxl > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-SJNv65JAYxl > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-SJNv65JAYxl.tatsu-column{width: 100%;}.tatsu-SJNv65JAYxl.tatsu-column{margin: 15px 0px 30px 0px !important;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><style>.tatsu-Bkvpq1AYel.tatsu-section{background-color: rgba(242,148,0,1);}.tatsu-Bkvpq1AYel > .tatsu-bottom-divider{z-index: 9999;}.tatsu-Bkvpq1AYel > .tatsu-top-divider{z-index: 9999;}<\/style><\/div><div  class=\"tatsu-SktrIy0teg tatsu-section  tatsu-fullscreen  tatsu-animate tatsu-clearfix\" data-title=\"\" data-animation=\"fadeIn\"   data-headerscheme=\"background--dark\"><div class=\"tatsu-fullscreen-wrap\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 0px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-BkeKSI1AKlg\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-column-empty tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-r1ZtrUkCFxl\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><\/div><style>.tatsu-row > .tatsu-r1ZtrUkCFxl.tatsu-column{width: 100%;}.tatsu-r1ZtrUkCFxl.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-r1ZtrUkCFxl > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-r1ZtrUkCFxl > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-r1ZtrUkCFxl > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-r1ZtrUkCFxl > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><\/div><style>.tatsu-SktrIy0teg .tatsu-section-background{background-image: url(https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/08\/SN0029Gpbn_0001-P.jpg);background-repeat: no-repeat;background-attachment: scroll;background-position: top center;background-size: cover;}.tatsu-SktrIy0teg .tatsu-bg-blur{background-repeat: no-repeat;background-attachment: scroll;background-position: top center;background-size: cover;}.tatsu-SktrIy0teg > .tatsu-bottom-divider{z-index: 9999;}.tatsu-SktrIy0teg > .tatsu-top-divider{z-index: 9999;}.tatsu-SktrIy0teg .tatsu-fullscreen-wrap{align-items: center;}<\/style><\/div><div id=\"ATuttaVelocita\" class=\"tatsu-rJ-xvJAKxg tatsu-section    tatsu-clearfix\" data-title=\"A tutta velocit\u00e0 verso il futuro\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 30px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-has-one-half tatsu-row-has-two-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-S1gbgw1AYgl\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-half tatsu-column-align-top tatsu-column-image-none tatsu-column-effect-none  tatsu-r1-WePkAKgg\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-SkzWlPkRFex   \" ><style>.tatsu-SkzWlPkRFex .tatsu-inline-text-inner{width: 100%;text-align: center;}.tatsu-SkzWlPkRFex.tatsu-inline-text{margin: 30px 0px 0px 0px;}.tatsu-SkzWlPkRFex.tatsu-inline-text .tatsu-inline-text-inner *{font-family : \"Athiti\",-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;font-weight : 500;}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<h3 style=\"text-align: left;\"><span style=\"color: #ffffff;\">A tutta velocit\u00e0 verso il futuro\u00a0<\/span><\/h3>\n<h5 style=\"text-align: justify;\"><span style=\"font-size: 22px;\"><span style=\"color: #ffffff;\">Sullo sfondo della chiesa di San Bernardino alle Ossa, la<\/span><span style=\"color: #f29400;\"><a style=\"color: #f29400;\" href=\"https:\/\/it.wikipedia.org\/wiki\/Alfa_Romeo_Giulietta_(1955)\" target=\"_blank\" rel=\"noopener\"> Giulietta<\/a>\u00a0<\/span><span style=\"color: #ffffff;\">dell\u2019Alfa del 1955, espressione di eleganza e sportivit\u00e0, contrasta con le rovine del Verziere che mostrano una citt\u00e0 ancora ferita dalla guerra. \u00c8 una situazione transitoria perch\u00e9 Milano \u00e8 un organismo in continuo divenire e l\u2019automobile \u00e8 l\u2019emblema del desiderio di correre, andare oltre. Le elezioni politiche del 1953 hanno visto la vittoria della DC, nonostante il partito abbia perso oltre due milioni di voti rispetto alle elezioni del 1948, e i cartelli elettorali affissi sui muri rilanciano la figura di <\/span><span style=\"color: #d2001b;\"><span style=\"color: #f29400;\"><a style=\"color: #f29400;\" href=\"https:\/\/presidenti.quirinale.it\/page\/5\/sar-biografia.html\" target=\"_blank\" rel=\"noopener\">Giuseppe<\/a><\/span><a style=\"color: #d2001b;\" href=\"https:\/\/presidenti.quirinale.it\/page\/5\/sar-biografia.html\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #f29400;\"> Saragat<\/span><\/a><\/span><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/presidenti.quirinale.it\/page\/5\/sar-biografia.html\" target=\"_blank\" rel=\"noopener\">,<\/a> socialista democratico, futuro Presidente della Repubblica. A calamitare l\u2019attenzione, per\u00f2, con i loro colori sgargianti e i messaggi accattivanti, sono i manifesti che reclamizzano prodotti sempre pi\u00f9 accessibili anche alle fasce meno abbienti della popolazione, venduti a basso costo al supermercato, luogo iconico degli anni Sessanta.\u00a0<\/span><\/span><\/h5>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><\/div><style>.tatsu-row > .tatsu-r1-WePkAKgg.tatsu-column{width: 50%;}.tatsu-r1-WePkAKgg.tatsu-column{margin: 0px 0 0 0 !important;}.tatsu-r1-WePkAKgg.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-r1-WePkAKgg > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-r1-WePkAKgg > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-r1-WePkAKgg > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-r1-WePkAKgg > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-r1-WePkAKgg.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-half tatsu-column-align-middle tatsu-column-image-none tatsu-column-effect-none  tatsu-ByEZlvyRFgg\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-single-image tatsu-module align-center tatsu-animate tatsu-SJSZgwk0tge  \" data-animation=\"fadeInDown\"  ><div class=\"tatsu-single-image-inner \" style=\"width : 1934px;\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"padding-bottom : 103.41261633919%;\" ><\/div><img class = \"tatsu-gradient-border\" alt = \"\" title = \"263Rpbn07\" src = \"https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/08\/263Rpbn07.jpg\" \/><\/div><style>.tatsu-SJSZgwk0tge{margin: 45px 0px 0px 0px;}.tatsu-SJSZgwk0tge .tatsu-single-image-inner{border-style: solid;max-width: 100%;}.tatsu-SJSZgwk0tge.tatsu-single-image{transform: translate3d(0px,0px, 0);}@media only screen and (max-width: 767px) {.tatsu-SJSZgwk0tge{margin: 0px 0px 0px 0px;}}<\/style><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-SJ5ZwnJ1Wl  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-SJ5ZwnJ1Wl.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;color: rgba(255,255,255,1) ;}.tatsu-SJ5ZwnJ1Wl.tatsu-text-block-wrap{margin: 10px 0px 0px 0px;}.tatsu-SJ5ZwnJ1Wl .tatsu-text-inner *{color: rgba(255,255,255,1) ;}.tatsu-SJ5ZwnJ1Wl.tatsu-text-block-wrap .tatsu-text-inner *{font-family : \"Athiti\",-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;font-weight : 500;font-size : 15px;line-height : 18px;}<\/style>\n<p style=\"text-align: center;\">Paolo Monti, il Verziere, 1955-1960 circa <a href=\"http:\/\/www.openstreetmap.org\/?mlat=45.4630937&#038;mlon=9.1969247&#038;zoom=18&#038;layers=M\" target=\"_blank;\"><img decoding=\"async\" src=\"https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/10\/pinpointrosso2.png\" alt=\"mappa\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><\/div><style>.tatsu-row > .tatsu-ByEZlvyRFgg.tatsu-column{width: 50%;}.tatsu-ByEZlvyRFgg.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-ByEZlvyRFgg > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-ByEZlvyRFgg > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-ByEZlvyRFgg > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-ByEZlvyRFgg > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-ByEZlvyRFgg.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-r1m_hCo6ee\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-col tatsu-column-align-top tatsu-column-image-none tatsu-column-effect-none  tatsu-ryeXdhCoTee\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-H1ZmO2Ajale   \" ><style>.tatsu-H1ZmO2Ajale .tatsu-inline-text-inner{width: 100%;text-align: center;}.tatsu-H1ZmO2Ajale.tatsu-inline-text .tatsu-inline-text-inner *{font-family : \"Athiti\",-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;font-weight : 500;}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<h5 style=\"text-align: justify;\"><span style=\"font-size: 22px;\"><span style=\"color: #ffffff;\">Dal genio di <\/span><span style=\"color: #f29400;\"><a style=\"color: #f29400;\" href=\"https:\/\/www.pacmilano.it\/exhibitions\/armando-testa\/\" target=\"_blank\" rel=\"noopener\">Armando Testa<\/a><\/span><span style=\"color: #ffffff;\">, intorno alla met\u00e0 degli anni Cinquanta, scaturisce la pubblicit\u00e0 dalla carne di bue in scatola della\u00a0<\/span><\/span><a style=\"font-size: 22px; color: #f29400;\" href=\"https:\/\/catalogo.beniculturali.it\/detail\/HistoricOrArtisticProperty\/0500663734\" target=\"_blank\" rel=\"noopener\">Galbani<\/a><span style=\"color: #ffffff;\">, lessata al vapore. Il maestoso toro, animale forte e dominante, qui raffigurato con la scatoletta al posto della testa, simboleggia non solo la potenza e la determinazione, ma veicola anche un messaggio di stabilit\u00e0 e affidabilit\u00e0 che ben si coniuga con il celebre claim dell\u2019azienda, coniato nel 1956, \u201cGalbani vuol dire fiducia\u201d. Negli stessi anni un\u2019altra azienda, la Unilever, aveva ben compreso l\u2019importanza del marketing per pubblicizzare i propri prodotti di largo consumo. Il sapone delle dive, LUX, che promette una bellezza eterea, \u00e8 stato uno dei primi marchi che ha legato il suo nome ai volti delle star internazionali dello spettacolo, esaltandone fascino e raffinatezza, prima fra tutte le attrici <a href=\"https:\/\/catalogo.beniculturali.it\/detail\/HistoricOrArtisticProperty\/0500669095\" target=\"_blank\" rel=\"noopener\">Dawn Addams<\/a> e <a href=\"https:\/\/catalogo.beniculturali.it\/detail\/HistoricOrArtisticProperty\/0500669093\" target=\"_blank\" rel=\"noopener\">Cyd Charisse<\/a>, ma non si possono non citare, tra le pi\u00f9 celebri, Marilyn Monroe, Elizabeth Taylor, Claudia Cardinale e Audrey Hepburn.<\/span><\/h5>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><\/div><style>.tatsu-row > .tatsu-ryeXdhCoTee.tatsu-column{width: 100%;}.tatsu-ryeXdhCoTee.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-ryeXdhCoTee > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-ryeXdhCoTee > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-ryeXdhCoTee > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-ryeXdhCoTee > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-ryeXdhCoTee.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-ryeXdhCoTee.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-ryeXdhCoTee.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><style>.tatsu-rJ-xvJAKxg.tatsu-section{background-color: rgba(1,95,169,1);}.tatsu-rJ-xvJAKxg .tatsu-section-pad{padding: 0px 0px 30px 0px;}.tatsu-rJ-xvJAKxg > .tatsu-bottom-divider{z-index: 9999;}.tatsu-rJ-xvJAKxg > .tatsu-top-divider{z-index: 9999;}<\/style><\/div><div  class=\"tatsu-BkRYPJAFxl tatsu-section  tatsu-fullscreen tatsu-bg-overlay tatsu-hide-0 tatsu-hide-mobile  tatsu-animate tatsu-clearfix\" data-title=\"\" data-animation=\"fadeIn\"   data-headerscheme=\"background--dark\"><div class=\"tatsu-fullscreen-wrap\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 0px 0px\",\"m\":\"0px 0px 0px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-S1gRFwyAYel\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-column-empty tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-ByWCYwy0Yxg\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><\/div><style>.tatsu-row > .tatsu-ByWCYwy0Yxg.tatsu-column{width: 100%;}.tatsu-ByWCYwy0Yxg.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-ByWCYwy0Yxg > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-ByWCYwy0Yxg > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-ByWCYwy0Yxg > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-ByWCYwy0Yxg > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><\/div><style>.tatsu-BkRYPJAFxl.tatsu-section{background-color: rgba(1,95,169,1);}.tatsu-BkRYPJAFxl .tatsu-section-background{background-image: url(https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/08\/244Rpbn04.jpg);background-repeat: no-repeat;background-attachment: scroll;background-position: top center;background-size: contain;}.tatsu-BkRYPJAFxl .tatsu-bg-blur{background-repeat: no-repeat;background-attachment: scroll;background-position: top center;background-size: contain;}.tatsu-BkRYPJAFxl > .tatsu-bottom-divider{z-index: 9999;}.tatsu-BkRYPJAFxl > .tatsu-top-divider{z-index: 9999;}.tatsu-BkRYPJAFxl .tatsu-section-overlay{mix-blend-mode: normal;}.tatsu-BkRYPJAFxl .tatsu-fullscreen-wrap{align-items: center;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-BkRYPJAFxl .tatsu-section-background{background-size: cover;}.tatsu-BkRYPJAFxl .tatsu-bg-blur{background-size: cover;}}@media only screen and (max-width: 767px) {.tatsu-BkRYPJAFxl .tatsu-section-background{background-attachment: scroll;background-position: center center;background-size: cover;}.tatsu-BkRYPJAFxl .tatsu-bg-blur{background-attachment: scroll;background-position: center center;background-size: cover;}.tatsu-BkRYPJAFxl .tatsu-section-pad{padding: 0px 0px 0px 0px;}}<\/style><\/div><div  class=\"tatsu-S1-T6vkRtel tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 30px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-S12myAjaxe\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-align-top tatsu-column-image-none tatsu-column-effect-none  tatsu-Hkl37J0saee\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-single-image tatsu-module tatsu-image-lazyload tatsu-B1W3XkRi6ge   tatsu-hide-tablet tatsu-hide-laptop tatsu-hide-desktop\" ><div class=\"tatsu-single-image-inner \" style=\"width : 1902px;\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"padding-bottom : 105.15247108307%;\" ><\/div><img class = \"tatsu-gradient-border\" alt = \"\" title = \"244Rpbn04\" data-src = \"https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/08\/244Rpbn04.jpg\" src =\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\"  \/><\/div><style>.tatsu-B1W3XkRi6ge .tatsu-single-image-inner{border-style: solid;max-width: 100%;}.tatsu-B1W3XkRi6ge.tatsu-single-image{transform: translate3d(0px,0px, 0);}@media only screen and (max-width: 767px) {.tatsu-B1W3XkRi6ge{margin: 0px 0 0 0;padding: 0px 0 0 0;}}<\/style><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-Skf2Xk0j6ex  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-Skf2Xk0j6ex.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: center;color: rgba(255,255,255,1) ;}.tatsu-Skf2Xk0j6ex .tatsu-text-inner *{color: rgba(255,255,255,1) ;}.tatsu-Skf2Xk0j6ex.tatsu-text-block-wrap .tatsu-text-inner *{font-family : \"Athiti\",-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;font-weight : 500;font-size : 15px;line-height : 15px;}@media only screen and (max-width: 767px) {.tatsu-Skf2Xk0j6ex.tatsu-text-block-wrap{margin: 15px 0px 30px 0px;}}<\/style>\n<p style=\"text-align: center;\">Paolo Monti, pubblicit\u00e0 del sapone LUX con Cyd Charisse, circa 1950-1960<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-Hkl37J0saee.tatsu-column{width: 100%;}.tatsu-Hkl37J0saee.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 10px 0px 0px 0px;}.tatsu-Hkl37J0saee.tatsu-column{margin: 0px 0 0 0 !important;}.tatsu-Hkl37J0saee.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-Hkl37J0saee > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-Hkl37J0saee > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-Hkl37J0saee > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-Hkl37J0saee > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-Hkl37J0saee.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-Hkl37J0saee.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-Hkl37J0saee.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-S1-T6vkRtel.tatsu-section{background-color: rgba(1,95,169,1);}.tatsu-S1-T6vkRtel .tatsu-section-pad{padding: 0px 0px 30px 0px;}.tatsu-S1-T6vkRtel .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-S1-T6vkRtel > .tatsu-bottom-divider{z-index: 9999;}.tatsu-S1-T6vkRtel > .tatsu-top-divider{z-index: 9999;}.tatsu-S1-T6vkRtel .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div id=\"CartaStampata\" class=\"tatsu-H1-X5OJAtxe tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"La carta stampata\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 0px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-has-one-half tatsu-row-has-two-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-BkxXc_1AKel\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-half tatsu-column-image-none tatsu-column-effect-none  tatsu-ByP5dyCYxe\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-single-image tatsu-module align-center tatsu-animate tatsu-Bkhcu1Ctxg  \" data-animation=\"fadeIn\"  ><div class=\"tatsu-single-image-inner \" style=\"width : 1953px;\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"padding-bottom : 102.40655401946%;\" ><\/div><img class = \"tatsu-gradient-border\" alt = \"\" title = \"263Rpbn02\" src = \"https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/08\/263Rpbn02.jpg\" \/><\/div><style>.tatsu-Bkhcu1Ctxg{margin: 45px 0px 0px 0px;}.tatsu-Bkhcu1Ctxg .tatsu-single-image-inner{border-style: solid;max-width: 100%;}.tatsu-Bkhcu1Ctxg.tatsu-single-image{transform: translate3d(0px,0px, 0);}<\/style><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-BJx_v3y1-l  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-BJx_v3y1-l.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;padding: 10px 0px 30px 0px;color: rgba(255,255,255,1) ;}.tatsu-BJx_v3y1-l .tatsu-text-inner *{color: rgba(255,255,255,1) ;}.tatsu-BJx_v3y1-l.tatsu-text-block-wrap .tatsu-text-inner *{font-family : \"Athiti\",-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;font-weight : 500;font-size : 15px;line-height : 18px;}<\/style>\n<p style=\"text-align: center;\">Paolo Monti, l\u2019edicola di piazza Santo Stefano, 1955-1960 circa <a href=\"http:\/\/www.openstreetmap.org\/?mlat=45.4622343&#038;mlon=9.1947009&#038;zoom=18&#038;layers=M\" target=\"_blank;\"><img decoding=\"async\" src=\"https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/10\/pinpointarancione2.png\" alt=\"mappa\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-ByP5dyCYxe.tatsu-column{width: 45%;}.tatsu-ByP5dyCYxe.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-ByP5dyCYxe > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-ByP5dyCYxe > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-ByP5dyCYxe > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-ByP5dyCYxe > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-ByP5dyCYxe.tatsu-column{width: 50%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-ByP5dyCYxe.tatsu-column{width: 50%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-ByP5dyCYxe.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-half tatsu-column-image-none tatsu-column-effect-none  tatsu-rJgPqOk0Klg\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-H1Gs_kCKxe   \" ><style>.tatsu-H1Gs_kCKxe .tatsu-inline-text-inner{width: 100%;text-align: left;}.tatsu-H1Gs_kCKxe.tatsu-inline-text{margin: 30px 0px 30px 0px;}.tatsu-H1Gs_kCKxe.tatsu-inline-text .tatsu-inline-text-inner *{font-family : \"Athiti\",-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;font-weight : 500;text-transform : none;}@media only screen and (max-width: 767px) {.tatsu-H1Gs_kCKxe .tatsu-inline-text-inner{width: 100%;padding: 0px 0px 30px 0px;}.tatsu-H1Gs_kCKxe.tatsu-inline-text{margin: 0px 0px 30px 0px;}}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<h3 style=\"text-align: justify;\"><span style=\"color: #ffffff;\">La carta stampata<\/span><\/h3>\n<h5 style=\"text-align: justify;\"><span style=\"font-size: 22px; color: #ffffff;\">A Milano il\u00a0boom\u00a0economico si riflette anche nell\u2019arte, nel cinema e nell\u2019editoria. Il capoluogo lombardo \u00e8 sede delle pi\u00f9 importanti case editrici e i giornali restano il principale strumento di informazione: celebri tra le testate<\/span><a href=\"https:\/\/www.treccani.it\/enciclopedia\/il-giorno\/\" target=\"_blank\" rel=\"noopener\">\u00a0<\/a><em><a href=\"https:\/\/www.treccani.it\/enciclopedia\/il-giorno\/\" target=\"_blank\" rel=\"noopener\">Il G<\/a><\/em><a href=\"https:\/\/www.treccani.it\/enciclopedia\/il-giorno\/\" target=\"_blank\" rel=\"noopener\"><em>iorno<\/em><\/a><span style=\"font-size: 22px;\"><span style=\"color: #090a0a;\"><span style=\"color: #ffffff;\">,<span style=\"color: #ffffff;\">\u00a0il quotidiano milanese, fondato nel 1953 da<\/span><\/span><\/span><span style=\"color: #090a0a;\"> <a href=\"https:\/\/www.treccani.it\/enciclopedia\/enrico-mattei_(Dizionario-Biografico)\/\" target=\"_blank\" rel=\"noopener\">Enrico Mattei,<\/a> <span style=\"color: #ffffff;\"><span style=\"color: #ffffff;\">per controbattere agli attacchi dell\u2019industria privata, <\/span><em><a href=\"https:\/\/it.wikipedia.org\/wiki\/L'Europeo\" target=\"_blank\" rel=\"noopener\">l\u2019<\/a><\/em><\/span><em><a href=\"https:\/\/it.wikipedia.org\/wiki\/L'Europeo\" target=\"_blank\" rel=\"noopener\">Europeo<\/a><\/em><span style=\"color: #ffffff;\"><a href=\"https:\/\/it.wikipedia.org\/wiki\/L'Europeo\" target=\"_blank\" rel=\"noopener\">,<\/a><\/span><em><a href=\"https:\/\/it.wikipedia.org\/wiki\/Epoca_(periodico)\" target=\"_blank\" rel=\"noopener\"> Epoca<\/a><\/em><span style=\"color: #ffffff;\">,<\/span><a href=\"https:\/\/it.wikipedia.org\/wiki\/Panorama_(rivista)\" target=\"_blank\" rel=\"noopener\"><em> Panorama<\/em><span style=\"color: #ffffff;\">,<\/span><\/a> <em><a href=\"https:\/\/it.wikipedia.org\/wiki\/Marie_Claire\" target=\"_blank\" rel=\"noopener\">Marie Claire <\/a><\/em><span style=\"color: #ffffff;\">che negli anni Sessanta usciva in Italia con consigli di moda, bellezza e le ultime tendenze e ancora<\/span><em><a href=\"https:\/\/moda.mam-e.it\/bellezza\/\" target=\"_blank\" rel=\"noopener\"> Bellezza <\/a><\/em><span style=\"color: #ffffff;\">la rivista fondata nel 1941 da Gio Ponti con l\u2019obiettivo di documentare l\u2019alto livello del gusto e degli eventi culturali italiani, dal cinema al teatro, dalla letteratura all\u2019arte. Negli anni \u201850-\u201860 la rivista fu declassata a periodico di moda femminile dedicata al\u00a0<em>pr\u00eat-\u00e0-porter<\/em>.\u00a0<\/span><\/span><\/span><\/h5>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-rJgPqOk0Klg.tatsu-column{width: 55%;}.tatsu-rJgPqOk0Klg.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-rJgPqOk0Klg > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-rJgPqOk0Klg > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-rJgPqOk0Klg > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-rJgPqOk0Klg > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-rJgPqOk0Klg.tatsu-column{width: 50%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-rJgPqOk0Klg.tatsu-column{width: 50%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-rJgPqOk0Klg.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-H1-X5OJAtxe.tatsu-section{background-color: rgba(210,0,27,1);}.tatsu-H1-X5OJAtxe .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-H1-X5OJAtxe > .tatsu-bottom-divider{z-index: 9999;}.tatsu-H1-X5OJAtxe > .tatsu-top-divider{z-index: 9999;}.tatsu-H1-X5OJAtxe .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div id=\"LoSguardoEva\" class=\"tatsu-Bk-6vKkRYex tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"Lo sguardo di Eva\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 0px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-S1xpPKkAYee\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-ryawYk0tgx\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-HkaKYy0Yxg   \" ><style>.tatsu-HkaKYy0Yxg .tatsu-inline-text-inner{width: 100%;text-align: left;padding: 0px 0px 15px 0px;}.tatsu-HkaKYy0Yxg.tatsu-inline-text{margin: 30px 0px 0px 0px;}.tatsu-HkaKYy0Yxg.tatsu-inline-text .tatsu-inline-text-inner *{font-family : \"Athiti\",-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;font-weight : 500;text-transform : none;}@media only screen and (max-width: 767px) {.tatsu-HkaKYy0Yxg .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<h3><span style=\"color: #ffffff;\">Lo sguardo di\u00a0<em>Eva<\/em><\/span><\/h3>\n<h4 style=\"text-align: justify;\"><span style=\"font-size: 22px;\"><span style=\"color: #ffffff;\"><a href=\"https:\/\/it.wikipedia.org\/wiki\/Eva_(periodico)\" target=\"_blank\" rel=\"noopener\"><em><span style=\"color: #d2001b;\">EVA<\/span><\/em><\/a>, il settimanale pubblicato tra il 1933 e il 1968 era una rivista femminile con articoli dedicati alla moda, alla casa e alla famiglia. Dispensava consigli di bellezza, rispondeva alle domande delle lettrici, raccontava la vita dei personaggi pubblici dell\u2019epoca, ma sarebbe un errore classificare questa e le altre riviste solo come giornali frivoli, poich\u00e9 uno dei motori che hanno portato alle contestazioni e alle rivendicazioni femminili sono state proprio le nuove mode, segno di un diverso modo di pensare che stava germogliando tra le pagine patinate. Finalmente le donne osavano di pi\u00f9. All\u2019inizio degli anni \u201850 \u00e8 il <em>New Look<\/em> di Dior, espressione di lusso ed eleganza, poi a Londra\u00a0<\/span><a href=\"https:\/\/moda.mam-e.it\/quant-mary\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #d2001b;\">Mary Quant<\/span><\/a><span style=\"color: #ffffff;\">,\u00a0l\u2019inventrice della minigonna, ha proposto modelli rivoluzionari ed \u00e8 iniziata l\u2019era dei jeans.\u00a0<\/span><\/span><\/h4>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-ryawYk0tgx.tatsu-column{width: 100%;}.tatsu-ryawYk0tgx.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-ryawYk0tgx > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-ryawYk0tgx > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-ryawYk0tgx > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-ryawYk0tgx > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-ryawYk0tgx.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-ryawYk0tgx.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-ryawYk0tgx.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-Bk-6vKkRYex.tatsu-section{background-color: rgba(242,148,0,1);}.tatsu-Bk-6vKkRYex .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-Bk-6vKkRYex > .tatsu-bottom-divider{z-index: 9999;}.tatsu-Bk-6vKkRYex > .tatsu-top-divider{z-index: 9999;}.tatsu-Bk-6vKkRYex .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div  class=\"tatsu-H1s9FkCKgl tatsu-section  tatsu-fullscreen  tatsu-animate tatsu-clearfix\" data-title=\"\" data-animation=\"fadeIn\"   data-headerscheme=\"background--dark\"><div class=\"tatsu-fullscreen-wrap\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 0px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-r1gs9t10Kgg\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-column-empty tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-Sy-o5YJAtee\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><\/div><style>.tatsu-row > .tatsu-Sy-o5YJAtee.tatsu-column{width: 100%;}.tatsu-Sy-o5YJAtee.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-Sy-o5YJAtee > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-Sy-o5YJAtee > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-Sy-o5YJAtee > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-Sy-o5YJAtee > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><\/div><style>.tatsu-H1s9FkCKgl.tatsu-section{background-color: rgba(242,148,0,1);}.tatsu-H1s9FkCKgl .tatsu-section-background{background-image: url(https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/08\/244Rpbn11.jpg);background-repeat: no-repeat;background-attachment: scroll;background-position: center center;background-size: contain;}.tatsu-H1s9FkCKgl .tatsu-bg-blur{background-repeat: no-repeat;background-attachment: scroll;background-position: center center;background-size: contain;}.tatsu-H1s9FkCKgl > .tatsu-bottom-divider{z-index: 9999;}.tatsu-H1s9FkCKgl > .tatsu-top-divider{z-index: 9999;}.tatsu-H1s9FkCKgl .tatsu-fullscreen-wrap{align-items: center;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-H1s9FkCKgl .tatsu-section-background{background-size: cover;}.tatsu-H1s9FkCKgl .tatsu-bg-blur{background-size: cover;}}@media only screen and (max-width: 767px) {.tatsu-H1s9FkCKgl .tatsu-section-background{background-size: cover;}.tatsu-H1s9FkCKgl .tatsu-bg-blur{background-size: cover;}}<\/style><\/div><div  class=\"tatsu-rJbTntkAFgl tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"5px 0px 30px 0px\"}' data-padding-top='5px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-S1ea2Yk0Fex\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-r1TntJ0Yeg\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-rJYKlAsTxx  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-rJYKlAsTxx.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: center;color: rgba(255,255,255,1) ;}.tatsu-rJYKlAsTxx .tatsu-text-inner *{color: rgba(255,255,255,1) ;}.tatsu-rJYKlAsTxx.tatsu-text-block-wrap .tatsu-text-inner *{font-family : \"Athiti\",-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;font-weight : 500;font-size : 15px;}<\/style>\n<p>Paolo Monti, una coppia passeggia sotto lo sguardo di EVA, la pubblicit\u00e0 della nota rivista di moda, 1950-1960 circa<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-r1TntJ0Yeg.tatsu-column{width: 100%;}.tatsu-r1TntJ0Yeg.tatsu-column{margin: 0px 0 0 0 !important;}.tatsu-r1TntJ0Yeg.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-r1TntJ0Yeg > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-r1TntJ0Yeg > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-r1TntJ0Yeg > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-r1TntJ0Yeg > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-r1TntJ0Yeg.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-r1TntJ0Yeg.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-r1TntJ0Yeg.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-rJbTntkAFgl.tatsu-section{background-color: rgba(242,148,0,1);}.tatsu-rJbTntkAFgl .tatsu-section-pad{padding: 5px 0px 30px 0px;}.tatsu-rJbTntkAFgl .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-rJbTntkAFgl > .tatsu-bottom-divider{z-index: 9999;}.tatsu-rJbTntkAFgl > .tatsu-top-divider{z-index: 9999;}.tatsu-rJbTntkAFgl .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div id=\"1957DaCliente\" class=\"tatsu-Sk-xoIGD5lx tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"1957, da cliente a consumatore\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 0px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-has-one-half tatsu-row-has-two-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-HkelsLfP9ll\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-half tatsu-column-image-none tatsu-column-effect-none  tatsu-Hkfo8zv9xg\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-rJ-3UMD9xg   \" ><style>.tatsu-rJ-3UMD9xg .tatsu-inline-text-inner{width: 100%;text-align: left;padding: 0px 0px 30px 0px;}.tatsu-rJ-3UMD9xg.tatsu-inline-text{margin: 30px 0px 30px 0px;}.tatsu-rJ-3UMD9xg.tatsu-inline-text .tatsu-inline-text-inner *{font-family : \"Athiti\",-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;font-weight : 500;text-transform : none;}@media only screen and (max-width: 767px) {.tatsu-rJ-3UMD9xg .tatsu-inline-text-inner{width: 100%;padding: 0px 0px 0px 0px;}}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<h3><span style=\"color: #ffffff;\">1957, da cliente a consumatore<\/span><\/h3>\n<h6 style=\"text-align: justify;\"><span style=\"color: #ffffff; font-size: 22px;\">Il 1957 \u00e8 un anno cruciale per Milano. In viale Regina Giovanna apre il primo supermarket italiano, poi Esselunga, ordinato, pulito, con le cassiere sorridenti, mentre Upim, che aveva precorso i tempi aprendo il grande magazzino di piazzale Loreto gi\u00e0 dal 1927, raggiunge i 69 punti vendita dove tutto era venduto a un prezzo unico. Amati e odiati, questi <em>bottegoni<\/em> sono l\u2019affermazione della societ\u00e0 industriale e la conseguenza dell\u2019esplosione demografica nella citt\u00e0 che ha fatto crescere la domanda e trasformato il cliente in anonimo consumatore. Ma perch\u00e9 la merce giungesse a destinazione e gli acquirenti potessero raggiungere comodamente i punti di vendita erano necessarie le infrastrutture, autostrade, ferrovie, trasporti pubblici locali e a Milano, nel 1957, iniziano i lavori per la linea 1 della metropolitana.<\/span><\/h6>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-Hkfo8zv9xg.tatsu-column{width: 53%;}.tatsu-Hkfo8zv9xg.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-Hkfo8zv9xg > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-Hkfo8zv9xg > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-Hkfo8zv9xg > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-Hkfo8zv9xg > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-Hkfo8zv9xg.tatsu-column{width: 50%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-Hkfo8zv9xg.tatsu-column{width: 50%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-Hkfo8zv9xg.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-half tatsu-column-image-none tatsu-column-effect-none  tatsu-rJlMjIMD5xx\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-single-image tatsu-module tatsu-animate tatsu-image-lazyload tatsu-r11nLzwcgx  \" data-animation=\"fadeIn\"  ><div class=\"tatsu-single-image-inner \" style=\"width : 2000px;\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"padding-bottom : 87.4%;\" ><\/div><img class = \"tatsu-gradient-border\" alt = \"\" title = \"C.085.18.03_03\" data-src = \"https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/08\/C.085.18.03_03.jpg\" src =\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\"  \/><\/div><style>.tatsu-r11nLzwcgx{margin: 0px 0 0 0;padding: 45px 0px 0px 0px;}.tatsu-r11nLzwcgx .tatsu-single-image-inner{border-style: solid;max-width: 100%;}.tatsu-r11nLzwcgx.tatsu-single-image{transform: translate3d(0px,0px, 0);}@media only screen and (max-width: 767px) {.tatsu-r11nLzwcgx{padding: 0px 0px 0px 0px;}}<\/style><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-rkp6bwa5gl  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-rkp6bwa5gl.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;padding: 10px 0px 30px 0px;color: rgba(255,255,255,1) ;}.tatsu-rkp6bwa5gl.tatsu-text-block-wrap{margin: 0px 0px 0px 0px;}.tatsu-rkp6bwa5gl .tatsu-text-inner *{color: rgba(255,255,255,1) ;}.tatsu-rkp6bwa5gl.tatsu-text-block-wrap .tatsu-text-inner *{font-family : \"Athiti\",-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;font-weight : 500;text-transform : none;font-size : 15px;line-height : 17px;}<\/style>\n<p>Paolo Monti, l\u2019Upim di piazza San Babila, post 1957. L\u2019immagine dell\u2019azienda venne affidata a <strong><a style=\"color: #f29301;\" href=\"https:\/\/archives.rinascente.it\/it\/funds\/archivio_maldonado\" target=\"_blank\" rel=\"noopener\">Thomas Maldonado<\/a> <\/strong>che ne ridisegn\u00f2 anche la grafica del logo <a href=\"http:\/\/www.openstreetmap.org\/?mlat=45.4664755&#038;mlon=9.1979759&#038;zoom=18&#038;layers=M\" target=\"_blank;\"> <img decoding=\"async\" src=\"https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/10\/pinpointrosso2.png\" alt=\"mappa\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-rJlMjIMD5xx.tatsu-column{width: 47%;}.tatsu-rJlMjIMD5xx.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-rJlMjIMD5xx > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-rJlMjIMD5xx > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-rJlMjIMD5xx > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-rJlMjIMD5xx > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-rJlMjIMD5xx.tatsu-column{width: 50%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-rJlMjIMD5xx.tatsu-column{width: 50%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-rJlMjIMD5xx.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-Sk-xoIGD5lx.tatsu-section{background-color: rgba(1,95,169,1);}.tatsu-Sk-xoIGD5lx .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-Sk-xoIGD5lx > .tatsu-bottom-divider{z-index: 9999;}.tatsu-Sk-xoIGD5lx > .tatsu-top-divider{z-index: 9999;}.tatsu-Sk-xoIGD5lx .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div id=\"LaXTriennale\" class=\"tatsu-HJXtJKfDcgx tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"La X Triennale di Milano  \"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 30px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-has-one-half tatsu-row-has-two-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-rkMFJKzw5gg\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-half tatsu-column-image-none tatsu-column-effect-none  tatsu-ByhyFfPclx\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-single-image tatsu-module tatsu-animate tatsu-image-lazyload tatsu-rJ1eFzvqxx  \" data-animation=\"fadeIn\"  ><div class=\"tatsu-single-image-inner \" style=\"width : 1180px;\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"padding-bottom : 102.79661016949%;\" ><\/div><img class = \"tatsu-gradient-border\" alt = \"\" title = \"R20799\" data-src = \"https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/08\/R20799.jpg\" src =\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\"  \/><\/div><style>.tatsu-rJ1eFzvqxx{margin: 45px 0px 0px 0px;padding: 0px 0 0 0;}.tatsu-rJ1eFzvqxx .tatsu-single-image-inner{border-style: solid;max-width: 100%;}.tatsu-rJ1eFzvqxx.tatsu-single-image{transform: translate3d(0px,0px, 0);}<\/style><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-rk6v_nyybx  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-rk6v_nyybx.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;padding: 10px 0px 0px 0px;color: rgba(255,255,255,1) ;}.tatsu-rk6v_nyybx.tatsu-text-block-wrap{margin: 0px 0px 0px 0px;}.tatsu-rk6v_nyybx .tatsu-text-inner *{color: rgba(255,255,255,1) ;}.tatsu-rk6v_nyybx.tatsu-text-block-wrap .tatsu-text-inner *{font-family : \"Athiti\",-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;font-weight : 500;font-size : 15px;line-height : 18px;}<\/style>\n<p style=\"text-align: center;\">Paolo Monti, oggetti esposti alla X Triennale di Milano del 1954 <a href=\"http:\/\/www.openstreetmap.org\/?mlat=45.472326&#038;mlon=9.1729937&#038;zoom=18&#038;layers=M\" target=\"_blank;\"> <img decoding=\"async\" src=\"https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/10\/pinpointarancione2.png\" alt=\"mappa\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-ByhyFfPclx.tatsu-column{width: 61%;}.tatsu-ByhyFfPclx.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-ByhyFfPclx > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-ByhyFfPclx > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-ByhyFfPclx > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-ByhyFfPclx > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-ByhyFfPclx.tatsu-column{width: 50%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-ByhyFfPclx.tatsu-column{width: 50%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-ByhyFfPclx.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-half tatsu-column-image-none tatsu-column-effect-none  tatsu-HklnytMD9xx\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-HkZetMD5xe   \" ><style>.tatsu-HkZetMD5xe .tatsu-inline-text-inner{width: 100%;text-align: left;}.tatsu-HkZetMD5xe.tatsu-inline-text{margin: 30px 0px 30px 0px;}.tatsu-HkZetMD5xe.tatsu-inline-text .tatsu-inline-text-inner *{font-family : \"Athiti\",-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;font-weight : 500;text-transform : none;}@media only screen and (max-width: 767px) {.tatsu-HkZetMD5xe .tatsu-inline-text-inner{width: 100%;}.tatsu-HkZetMD5xe.tatsu-inline-text{margin: 10px 0px 30px 0px;}}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<h3 style=\"text-align: justify;\"><span style=\"color: #ffffff;\">La X Triennale di Milano\u00a0\u00a0<\/span><\/h3>\n<h5 style=\"text-align: justify;\"><span style=\"color: #000000; font-size: 22px;\"><span style=\"color: #ffffff;\">La carica innovativa che pervade Milano negli anni Cinquanta, la ricerca del benessere diffuso e di una migliore qualit\u00e0 della vita si riflettono sulla richiesta di prodotti industriali accessibili a un pubblico sempre pi\u00f9 vasto. Sulla scia di questa nuova tendenza e con la consapevolezza della necessit\u00e0 di una stretta collaborazione tra il mondo degli industriali e quello dei creativi, nel 1954 apre la <\/span><a href=\"https:\/\/archivi.triennale.org\/archive\/en\/triennale-archives\/10\" target=\"_blank\" rel=\"noopener\">X Triennale<\/a><span style=\"color: #ffffff;\"> di Milano dedicata a <em>Prefabbricazione e industrial design<\/em>. In chiusura dei lavori Gio Ponti proporr\u00e0 la nascita di un museo permanente del design che raccolga oggetti d\u2019uso, compresi quelli prodotti industrialmente in serie. Contemporaneamente verr\u00e0 istituito il<\/span> <a href=\"https:\/\/www.adi-design.org\/compasso-d-oro.html\" target=\"_blank\" rel=\"noopener\">Premio Compasso d\u2019Oro<\/a><span style=\"color: #ffffff;\">, il pi\u00f9 autorevole premio di design internazionale.\u00a0<\/span><\/span><\/h5>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-HklnytMD9xx.tatsu-column{width: 39%;}.tatsu-HklnytMD9xx.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-HklnytMD9xx > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-HklnytMD9xx > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-HklnytMD9xx > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-HklnytMD9xx > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-HklnytMD9xx.tatsu-column{width: 50%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-HklnytMD9xx.tatsu-column{width: 50%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-HklnytMD9xx.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-HJXtJKfDcgx.tatsu-section{background-color: rgba(210,0,27,1);}.tatsu-HJXtJKfDcgx .tatsu-section-pad{padding: 0px 0px 30px 0px;}.tatsu-HJXtJKfDcgx .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-HJXtJKfDcgx > .tatsu-bottom-divider{z-index: 9999;}.tatsu-HJXtJKfDcgx > .tatsu-top-divider{z-index: 9999;}.tatsu-HJXtJKfDcgx .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div id=\"IlPremioCompasso\" class=\"tatsu-SkbA9vcH5xg tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"Il Premio Compasso d'Oro\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 0px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-rJlC5wcr5xx\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-BJR5wqB5lx\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-HJWnD5B9lx   \" ><style>.tatsu-HJWnD5B9lx .tatsu-inline-text-inner{width: 100%;text-align: center;padding: 0px 0px 15px 0px;}.tatsu-HJWnD5B9lx.tatsu-inline-text{margin: 30px 0px 0px 0px;}.tatsu-HJWnD5B9lx.tatsu-inline-text .tatsu-inline-text-inner *{font-family : \"Athiti\",-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;font-weight : 500;text-transform : none;}@media only screen and (max-width: 767px) {.tatsu-HJWnD5B9lx .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<h3><span style=\"color: #ffffff;\">Il Premio Compasso d\u2019Oro<\/span><\/h3>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-BJR5wqB5lx.tatsu-column{width: 100%;}.tatsu-BJR5wqB5lx.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-BJR5wqB5lx > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-BJR5wqB5lx > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-BJR5wqB5lx > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-BJR5wqB5lx > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-BJR5wqB5lx.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-BJR5wqB5lx.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-BJR5wqB5lx.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-SkbA9vcH5xg.tatsu-section{background-color: rgba(242,147,1,1);}.tatsu-SkbA9vcH5xg .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-SkbA9vcH5xg > .tatsu-bottom-divider{z-index: 9999;}.tatsu-SkbA9vcH5xg > .tatsu-top-divider{z-index: 9999;}.tatsu-SkbA9vcH5xg .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div  class=\"tatsu-ryhwTyCtle tatsu-section  tatsu-fullscreen  tatsu-animate tatsu-clearfix\" data-title=\"\" data-animation=\"fadeIn\"   data-headerscheme=\"background--dark\"><div class=\"tatsu-fullscreen-wrap\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"120px 0px 120px 0px \"}' data-padding-top='120px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-HJenPaJ0Ygg\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-column-empty tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-ByZ3wpJRFll\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><\/div><style>.tatsu-row > .tatsu-ByZ3wpJRFll.tatsu-column{width: 100%;}.tatsu-ByZ3wpJRFll.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-ByZ3wpJRFll > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-ByZ3wpJRFll > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-ByZ3wpJRFll > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-ByZ3wpJRFll > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><\/div><style>.tatsu-ryhwTyCtle .tatsu-section-background{background-image: url(https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/08\/0736L12-59_30.jpg);background-repeat: no-repeat;background-attachment: scroll;background-position: top left;background-size: cover;}.tatsu-ryhwTyCtle .tatsu-bg-blur{background-repeat: no-repeat;background-attachment: scroll;background-position: top left;background-size: cover;}.tatsu-ryhwTyCtle .tatsu-section-pad{padding: 120px 0px 120px 0px ;}.tatsu-ryhwTyCtle > .tatsu-bottom-divider{z-index: 9999;}.tatsu-ryhwTyCtle > .tatsu-top-divider{z-index: 9999;}.tatsu-ryhwTyCtle .tatsu-fullscreen-wrap{align-items: center;}<\/style><\/div><div  class=\"tatsu-S1ZiRD9B5gg tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 0px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-HkeiAP5H9xg\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-SkjRPcH9gl\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-SkGWFhJJbe  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-SkGWFhJJbe.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;color: rgba(255,255,255,1) ;}.tatsu-SkGWFhJJbe.tatsu-text-block-wrap{margin: 10px 0px 0px 0px;}.tatsu-SkGWFhJJbe .tatsu-text-inner *{color: rgba(255,255,255,1) ;}.tatsu-SkGWFhJJbe.tatsu-text-block-wrap .tatsu-text-inner *{font-family : \"Athiti\",-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;font-weight : 500;font-size : 15px;line-height : 18px;}<\/style>\n<p style=\"text-align: center;\">Paolo Monti, pubblicit\u00e0 della macchina da scrivere Valentine della Olivetti che vinse il Compasso d\u2019Oro nel 1970 e dal 1971 \u00e8 parte delle collezioni del Moma<\/p>\n<\/div><\/div><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-r1jEd5Bcll   \" ><style>.tatsu-r1jEd5Bcll .tatsu-inline-text-inner{width: 100%;text-align: left;padding: 0px 0px 30px 0px;}.tatsu-r1jEd5Bcll.tatsu-inline-text{margin: 20px 0px 0px 0px;}.tatsu-r1jEd5Bcll.tatsu-inline-text .tatsu-inline-text-inner *{font-family : \"Athiti\",-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;font-weight : 500;text-transform : none;font-size : 22px;}@media only screen and (max-width: 767px) {.tatsu-r1jEd5Bcll .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<h4 style=\"text-align: justify;\"><span style=\"font-size: 22px;\"><span style=\"color: #ffffff;\">Istituito nel 1954, il Premio Compasso d\u2019Oro, \u00e8 nato dal genio di Gio Ponti e Alberto Rosselli in collaborazione con La Rinascente. L\u2019obiettivo era valorizzare il design italiano, premiando i migliori prodotti industriali, intesi come sintesi tra estetica, funzionalit\u00e0 e modernit\u00e0, i loro creatori e l\u2019azienda produttrice. Nel 1958 il Premio venne affidato all\u2019ADI, l\u2019Associazione per il Design Industriale. A oggi sono circa 350 gli oggetti premiati e oltre duemila hanno ricevuto la Menzione d\u2019Onore, tutti raccolti nella Collezione Storica del Premio fondata nel 2001 e molti dei quali esposti nei musei internazionali come il MOMA di New York. Tra questi la macchina da scrivere<\/span> <span style=\"color: #d2001b;\"><a style=\"color: #d2001b;\" href=\"https:\/\/www.storiaolivetti.it\/articolo\/93-valentine-design-e-grafica-per-un-prodotto-cult\/\" target=\"_blank\" rel=\"noopener\">Valentine<\/a><\/span> <span style=\"color: #ffffff;\">della Olivetti, ideata da <\/span><a href=\"https:\/\/siusa-archivi.cultura.gov.it\/cgi-bin\/pagina.pl?TipoPag=prodpersona&#038;Chiave=21200\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #d2001b;\">Ettore Sottsass<\/span><\/a> <span style=\"color: #ffffff;\">e <\/span><span style=\"color: #d2001b;\"><a style=\"color: #d2001b;\" href=\"https:\/\/www.adi-design.org\/perry-king.html\" target=\"_blank\" rel=\"noopener\">Perry A. King<\/a><\/span> <span style=\"color: #ffffff;\">nel 1968, \u00e8 un vero e proprio oggetto di culto.\u00a0<\/span><\/span><\/h4>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-SkjRPcH9gl.tatsu-column{width: 100%;}.tatsu-SkjRPcH9gl.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-SkjRPcH9gl > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-SkjRPcH9gl > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-SkjRPcH9gl > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-SkjRPcH9gl > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-SkjRPcH9gl.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-SkjRPcH9gl.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-SkjRPcH9gl.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-S1ZiRD9B5gg.tatsu-section{background-color: rgba(242,147,1,1);}.tatsu-S1ZiRD9B5gg .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-S1ZiRD9B5gg > .tatsu-bottom-divider{z-index: 9999;}.tatsu-S1ZiRD9B5gg > .tatsu-top-divider{z-index: 9999;}.tatsu-S1ZiRD9B5gg .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div id=\"TraPresenteFuturo\" class=\"tatsu-BJmfCy0Kxl tatsu-section    tatsu-clearfix\" data-title=\"Tra presente e futuro, la Milano che scompare\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 0px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-has-one-half tatsu-row-has-two-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-H1gQzRk0Fee\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-half tatsu-column-align-top tatsu-column-image-none tatsu-column-effect-none  tatsu-SJ-mz0k0Fgx\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-ryfmMRJ0Yge   \" ><style>.tatsu-ryfmMRJ0Yge .tatsu-inline-text-inner{width: 100%;text-align: left;padding: 0px 0px 30px 0px;}.tatsu-ryfmMRJ0Yge.tatsu-inline-text{margin: 30px 0px 0px 0px;}.tatsu-ryfmMRJ0Yge.tatsu-inline-text .tatsu-inline-text-inner *{font-family : \"Athiti\",-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;font-weight : 500;text-transform : none;}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<h3><span style=\"color: #ffffff;\">Tra presente e futuro, <br \/>la Milano che scompare<\/span><\/h3>\n<h5 style=\"text-align: justify;\"><span style=\"font-size: 22px; color: #000000;\"><span style=\"color: #ffffff;\">Piccoli negozi e bar rionali continuano a vivere nella Milano che cambia e apre le porte alle grandi catene internazionali. Sono luoghi unici, senza tempo, dove il passato, il presente e il futuro si incontrano o forse si passano accanto sfiorandosi, ciascuno con il proprio destino. Un\u2019idea che Paolo Monti sembra voler fermare con il suo scatto: da un lato il bar con le sedie in formica e una bici, dall\u2019altro una\u00a0<\/span><span style=\"color: #f29301;\"><a style=\"color: #f29301;\" href=\"https:\/\/it.wikipedia.org\/wiki\/Moto_Guzzi_Falcone\" target=\"_blank\" rel=\"noopener\">moto Guzzi Falcone Sport 500<\/a><\/span><span style=\"color: #ffffff;\">\u00a0e accanto, affisso sul muro, spoglio e scrostato, un manifesto, precursore di un moderno murales. Pubblicizza il detersivo in scatola OMO della Unilever che sfrutta i ritrovati della scienza per rendere il bucato bianchissimo e stride, nella sua modernit\u00e0, con il piccolo mondo che le scorre accanto, destinato a scomparire.<\/span><\/span><\/h5>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><\/div><style>.tatsu-row > .tatsu-SJ-mz0k0Fgx.tatsu-column{width: 45%;}.tatsu-SJ-mz0k0Fgx.tatsu-column{margin: 0px 0 0 0 !important;}.tatsu-SJ-mz0k0Fgx.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-SJ-mz0k0Fgx > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-SJ-mz0k0Fgx > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-SJ-mz0k0Fgx > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-SJ-mz0k0Fgx > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-SJ-mz0k0Fgx.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-half tatsu-column-align-top tatsu-column-image-none tatsu-column-effect-none  tatsu-SyE7GAyAKll\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-single-image tatsu-module align-center tatsu-animate tatsu-BkBQGRkRYll  \" data-animation=\"fadeIn\"  ><div class=\"tatsu-single-image-inner \" style=\"width : 2000px;\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"padding-bottom : 98%;\" ><\/div><img class = \"tatsu-gradient-border\" alt = \"\" title = \"263Rpbn10\" src = \"https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/08\/263Rpbn10.jpg\" \/><\/div><style>.tatsu-BkBQGRkRYll{margin: 45px 0px 0px 0px;padding: 0 0 0 0px;}.tatsu-BkBQGRkRYll .tatsu-single-image-inner{border-style: solid;max-width: 100%;}.tatsu-BkBQGRkRYll.tatsu-single-image{transform: translate3d(0px,0px, 0);}@media only screen and (max-width: 767px) {.tatsu-BkBQGRkRYll{margin: 10px 0px 0px 0px;}}<\/style><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-rJTm1jkJbx  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-rJTm1jkJbx.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: center;color: rgba(255,255,255,1) ;}.tatsu-rJTm1jkJbx.tatsu-text-block-wrap{margin: 10px 0px 30px 0px;}.tatsu-rJTm1jkJbx .tatsu-text-inner *{color: rgba(255,255,255,1) ;}.tatsu-rJTm1jkJbx.tatsu-text-block-wrap .tatsu-text-inner *{font-family : \"Athiti\",-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;font-weight : 500;text-transform : none;font-size : 14.5px;line-height : 18px;}<\/style>\n<p>Paolo Monti, un angolo della vecchia Milano di fronte alla stazione di Porta Genova, 1950-1960 <a href=\"http:\/\/www.openstreetmap.org\/?mlat=45.4529214&#038;mlon=9.1701192&#038;zoom=18&#038;layers=M\" target=\"_blank;\"><img decoding=\"async\" src=\"https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/10\/pinpointrosso2.png\" alt=\"mappa\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><\/div><style>.tatsu-row > .tatsu-SyE7GAyAKll.tatsu-column{width: 55%;}.tatsu-SyE7GAyAKll.tatsu-column{margin: 0px 0 0 0 !important;}.tatsu-SyE7GAyAKll.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-SyE7GAyAKll > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-SyE7GAyAKll > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-SyE7GAyAKll > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-SyE7GAyAKll > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-SyE7GAyAKll.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><style>.tatsu-BJmfCy0Kxl.tatsu-section{background-color: rgba(1,95,169,1);}.tatsu-BJmfCy0Kxl > .tatsu-bottom-divider{z-index: 9999;}.tatsu-BJmfCy0Kxl > .tatsu-top-divider{z-index: 9999;}<\/style><\/div><div id=\"LarteComunicazione\" class=\"tatsu-ryW-vu9H9ge tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"L'arte della comunicazione\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"30px 0px 0px 0px\"}' data-padding-top='30px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-HkxZDOcrcgg\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-Sk-wd5Bcee\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-ryadO5r5ex   \" ><style>.tatsu-ryadO5r5ex .tatsu-inline-text-inner{width: 100%;text-align: left;padding: 0px 0px 15px 0px;}.tatsu-ryadO5r5ex.tatsu-inline-text{margin: 0px 0px 0px 0px;}.tatsu-ryadO5r5ex.tatsu-inline-text .tatsu-inline-text-inner *{font-family : \"Athiti\",-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;text-transform : none;}@media only screen and (max-width: 767px) {.tatsu-ryadO5r5ex .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<h3 style=\"text-align: justify;\"><span style=\"color: #f8fbfb;\">L&#8217;arte della comunicazione<\/span><\/h3>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-Sk-wd5Bcee.tatsu-column{width: 100%;}.tatsu-Sk-wd5Bcee.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-Sk-wd5Bcee > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-Sk-wd5Bcee > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-Sk-wd5Bcee > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-Sk-wd5Bcee > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-Sk-wd5Bcee.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-Sk-wd5Bcee.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-Sk-wd5Bcee.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-ryW-vu9H9ge.tatsu-section{background-color: rgba(210,0,27,1);}.tatsu-ryW-vu9H9ge .tatsu-section-pad{padding: 30px 0px 0px 0px;}.tatsu-ryW-vu9H9ge .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-ryW-vu9H9ge > .tatsu-bottom-divider{z-index: 9999;}.tatsu-ryW-vu9H9ge > .tatsu-top-divider{z-index: 9999;}.tatsu-ryW-vu9H9ge .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div  class=\"tatsu-rJZD_Rk0Kxx tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 2px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-has-one-half tatsu-row-has-two-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-H1xDd01AFlx\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-half tatsu-column-image-none tatsu-column-effect-none  tatsu-ry_OCkAKll\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-single-image tatsu-module align-center tatsu-animate tatsu-image-lazyload tatsu-BJeFRkCFgx  \" data-animation=\"fadeIn\"  ><div class=\"tatsu-single-image-inner \" style=\"width : 2000px;\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"padding-bottom : 73.65%;\" ><\/div><img class = \"tatsu-gradient-border\" alt = \"\" title = \"C.082.20.04_03\" data-src = \"https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/08\/C.082.20.04_03.jpg\" src =\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\"  \/><\/div><style>.tatsu-BJeFRkCFgx{margin: 0px 0 0 0;padding: 0px 0 0 0;}.tatsu-BJeFRkCFgx .tatsu-single-image-inner{border-style: solid;max-width: 100%;}.tatsu-BJeFRkCFgx.tatsu-single-image{transform: translate3d(0px,0px, 0);}<\/style><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-SkClfw6cgl  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-SkClfw6cgl.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;color: rgba(255,255,255,1) ;}.tatsu-SkClfw6cgl.tatsu-text-block-wrap{margin: 10px 0px 0px 0px;}.tatsu-SkClfw6cgl .tatsu-text-inner *{color: rgba(255,255,255,1) ;}.tatsu-SkClfw6cgl.tatsu-text-block-wrap .tatsu-text-inner *{font-family : \"Athiti\",-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;font-weight : 500;text-transform : none;font-size : 15px;line-height : 17px;}@media only screen and (max-width: 767px) {.tatsu-SkClfw6cgl.tatsu-text-block-wrap .tatsu-text-inner{padding: 0px 0px 30px 0px;}}<\/style>\n<p style=\"text-align: center;\">Paolo Monti, il manifesto del detersivo OMO di Raymond Savignac affisso sul muro della caserma di largo Quinto Alpini, 1963 circa <a href=\"http:\/\/www.openstreetmap.org\/?mlat=45.471349&#038;mlon=9.1660081&#038;zoom=18&#038;layers=M\" target=\"_blank;\"><img decoding=\"async\" src=\"https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/10\/pinpointarancione2.png\" alt=\"mappa\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-ry_OCkAKll.tatsu-column{width: 50%;}.tatsu-ry_OCkAKll.tatsu-column{margin: 0px 0 0 0 !important;}.tatsu-ry_OCkAKll.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-ry_OCkAKll > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-ry_OCkAKll > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-ry_OCkAKll > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-ry_OCkAKll > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-ry_OCkAKll.tatsu-column{width: 50%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-ry_OCkAKll.tatsu-column{width: 50%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-ry_OCkAKll.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-half tatsu-column-image-none tatsu-column-effect-none  tatsu-BJl_u0yAFlg\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-single-image tatsu-module align-center tatsu-animate tatsu-image-lazyload tatsu-HkMt0kCFeg  \" data-animation=\"fadeIn\"  ><div class=\"tatsu-single-image-inner \" style=\"width : 580px;\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"padding-bottom : 91.034482758621%;\" ><\/div><img class = \"tatsu-gradient-border\" alt = \"\" title = \"C.082.20.04_03-P\" data-src = \"https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/08\/C.082.20.04_03-P.jpg\" src =\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\"  \/><\/div><style>.tatsu-HkMt0kCFeg{margin: 0px 0 0 0;padding: 0px 0px 15px 0px;}.tatsu-HkMt0kCFeg .tatsu-single-image-inner{border-style: solid;max-width: 100%;}.tatsu-HkMt0kCFeg.tatsu-single-image{transform: translate3d(0px,0px, 0);}@media only screen and (max-width: 767px) {.tatsu-HkMt0kCFeg{margin: 0px 0px 0px 0px;padding: 0px 0px 15px 0px;}}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-BJl_u0yAFlg.tatsu-column{width: 50%;}.tatsu-BJl_u0yAFlg.tatsu-column{margin: 0px 0 0 0 !important;}.tatsu-BJl_u0yAFlg.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-BJl_u0yAFlg > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-BJl_u0yAFlg > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-BJl_u0yAFlg > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-BJl_u0yAFlg > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-BJl_u0yAFlg.tatsu-column{width: 50%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-BJl_u0yAFlg.tatsu-column{width: 50%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-BJl_u0yAFlg.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-rJZD_Rk0Kxx.tatsu-section{background-color: rgba(210,0,27,1);}.tatsu-rJZD_Rk0Kxx .tatsu-section-pad{padding: 0px 0px 2px 0px;}.tatsu-rJZD_Rk0Kxx .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-rJZD_Rk0Kxx > .tatsu-bottom-divider{z-index: 9999;}.tatsu-rJZD_Rk0Kxx > .tatsu-top-divider{z-index: 9999;}.tatsu-rJZD_Rk0Kxx .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div  class=\"tatsu-ByZY20yCtxx tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 0px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-BJgF20k0Yge\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-rJKhRyCtxl\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-B1x0RkCYle   \" ><style>.tatsu-B1x0RkCYle .tatsu-inline-text-inner{width: 100%;text-align: left;padding: 0px 0px 30px 0px;}.tatsu-B1x0RkCYle.tatsu-inline-text{margin: 0px 0px 0px 0px;}.tatsu-B1x0RkCYle.tatsu-inline-text .tatsu-inline-text-inner *{font-family : \"Athiti\",-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;font-weight : 500;text-transform : none;}@media only screen and (max-width: 767px) {.tatsu-B1x0RkCYle .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<h4 style=\"text-align: justify;\"><span style=\"font-size: 22px;\"><span style=\"color: #ffffff;\">La ripresa produttiva, l\u2019aumento dei consumi e l\u2019ampliamento e diversificazione delle tipologie dei consumatori, oltre all\u2019entusiasmo che pervade gli anni del dopoguerra, comportano un cambio di strategia comunicativa da parte delle aziende che, affidandosi a designer affermati e al genio di artisti internazionali, sfruttano questo momento di grande creativit\u00e0 per raggiungere la clientela. Il risultato sono immagini cos\u00ec moderne da essere, ancora oggi, assolutamente attuali, come il manifesto, ironico e stilisticamente vicino alla Pop Art, disegnato da<\/span>\u00a0<a href=\"https:\/\/catalogo.beniculturali.it\/detail\/HistoricOrArtisticProperty\/0500667469\" target=\"_blank\" rel=\"noopener\">Raymod Savignac<\/a>\u00a0<span style=\"color: #ffffff;\">per pubblicizzare il detersivo OMO della Unilever e immortalato nello scatto di Monti. Un\u2019opera d\u2019arte che esprime tutta la sua forza affissa su un anonimo muro di cinta, piuttosto che in un museo.\u00a0<br \/><\/span><\/span><span style=\"color: #d2001b; font-size: 22px;\"><strong><span style=\"font-size: 22px; color: #ffffff;\">Ancora\u00a0<\/span><\/strong><a style=\"font-size: 22px;\" href=\"https:\/\/series.francoangeli.it\/index.php\/oa\/catalog\/view\/693\/542\/4127\" target=\"_blank\" rel=\"noopener\">Savignac<\/a><span style=\"color: #ffffff;\"><strong><span style=\"font-size: 22px;\"><a style=\"font-size: 22px; color: #ffffff;\" href=\"https:\/\/catalogo.beniculturali.it\/detail\/HistoricOrArtisticProperty\/0500667469\" target=\"_blank\" rel=\"noopener\">,<\/a> con il suo stile sintetico, grafico, colorato e quasi na\u00eff, ma per la pubblicit\u00e0 della Margarina Gradina della Unilever, la prima prodotta per la tavola italiana nel 1954. Sullo sfondo un quartiere popolare che non ha ancora una sua identit\u00e0. Sono gli anni del boom edilizio e a Milano, oltre a colmare i vuoti lasciati dalle bombe alleate con edifici che hanno fatto la storia dell\u2019architettura, si riqualificano i quartieri e si edificano le periferie.<\/span><\/strong><\/span><\/span><\/h4>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-rJKhRyCtxl.tatsu-column{width: 100%;}.tatsu-rJKhRyCtxl.tatsu-column{margin: 0px 0 0 0 !important;}.tatsu-rJKhRyCtxl.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-rJKhRyCtxl > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-rJKhRyCtxl > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-rJKhRyCtxl > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-rJKhRyCtxl > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-rJKhRyCtxl.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-rJKhRyCtxl.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-rJKhRyCtxl.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-ByZY20yCtxx.tatsu-section{background-color: rgba(210,0,27,1);}.tatsu-ByZY20yCtxx .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-ByZY20yCtxx > .tatsu-bottom-divider{z-index: 9999;}.tatsu-ByZY20yCtxx > .tatsu-top-divider{z-index: 9999;}.tatsu-ByZY20yCtxx .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div  class=\"tatsu-rkbex1e0Yll tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 0px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-has-one-half tatsu-row-has-two-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-rJxlgyxRtxe\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-half tatsu-column-image-none tatsu-column-effect-none  tatsu-SyVxke0Yll\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-single-image tatsu-module align-center tatsu-animate tatsu-image-lazyload tatsu-Byvg1eAtll  \" data-animation=\"fadeIn\"  ><div class=\"tatsu-single-image-inner \" style=\"width : 2000px;\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"padding-bottom : 73.45%;\" ><\/div><img class = \"tatsu-gradient-border\" alt = \"\" title = \"C.082.20.04_01\" data-src = \"https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/08\/C.082.20.04_01.jpg\" src =\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\"  \/><\/div><style>.tatsu-Byvg1eAtll{margin: 0px 0 0 0;padding: 0px 0px 40px 0px;}.tatsu-Byvg1eAtll .tatsu-single-image-inner{border-style: solid;max-width: 100%;}.tatsu-Byvg1eAtll.tatsu-single-image{transform: translate3d(0px,0px, 0);}@media only screen and (max-width: 767px) {.tatsu-Byvg1eAtll{padding: 0px 0px 0px 0px;}}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-SyVxke0Yll.tatsu-column{width: 50%;}.tatsu-SyVxke0Yll.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-SyVxke0Yll > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-SyVxke0Yll > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-SyVxke0Yll > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-SyVxke0Yll > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-SyVxke0Yll.tatsu-column{width: 50%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-SyVxke0Yll.tatsu-column{width: 50%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-SyVxke0Yll.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-half tatsu-column-image-none tatsu-column-effect-none  tatsu-H1gEg1eRFee\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-single-image tatsu-module tatsu-animate tatsu-image-lazyload tatsu-rkKxJgCtxg  \" data-animation=\"fadeIn\"  ><div class=\"tatsu-single-image-inner \" style=\"width : 811px;\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"padding-bottom : 49.198520345253%;\" ><\/div><img class = \"tatsu-gradient-border\" alt = \"\" title = \"C.082.20.04_01-P\" data-src = \"https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/08\/C.082.20.04_01-P.jpg\" src =\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\"  \/><\/div><style>.tatsu-rkKxJgCtxg{margin: 0px 0 0 0;padding: 0px 0 0 0;}.tatsu-rkKxJgCtxg .tatsu-single-image-inner{border-style: solid;max-width: 100%;}.tatsu-rkKxJgCtxg.tatsu-single-image{transform: translate3d(0px,0px, 0);}<\/style><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-BJmBfwTqlg  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-BJmBfwTqlg.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;padding: 5px 0px 0px 0px;color: rgba(255,255,255,1) ;}.tatsu-BJmBfwTqlg .tatsu-text-inner *{color: rgba(255,255,255,1) ;}.tatsu-BJmBfwTqlg.tatsu-text-block-wrap .tatsu-text-inner *{font-family : \"Athiti\",-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;font-weight : 500;font-size : 15px;line-height : 17px;}@media only screen and (max-width: 767px) {.tatsu-BJmBfwTqlg.tatsu-text-block-wrap .tatsu-text-inner{padding: 0px 0px 30px 0px;}}<\/style>\n<p style=\"text-align: center;\">Paolo Monti, il manifesto della Margarina Gradina di Raymond Savignac affisso su un muro di cinta in piazza Greco, 1963 circa <a href=\"http:\/\/www.openstreetmap.org\/?mlat=45.502132&#038;mlon=9.211630&#038;zoom=18&#038;layers=M\" target=\"_blank;\"><img decoding=\"async\" src=\"https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/10\/pinpointarancione2.png\" alt=\"mappa\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-H1gEg1eRFee.tatsu-column{width: 50%;}.tatsu-H1gEg1eRFee.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-H1gEg1eRFee > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-H1gEg1eRFee > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-H1gEg1eRFee > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-H1gEg1eRFee > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-H1gEg1eRFee.tatsu-column{width: 50%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-H1gEg1eRFee.tatsu-column{width: 50%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-H1gEg1eRFee.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-rkbex1e0Yll.tatsu-section{background-color: rgba(210,0,27,1);}.tatsu-rkbex1e0Yll .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-rkbex1e0Yll > .tatsu-bottom-divider{z-index: 9999;}.tatsu-rkbex1e0Yll > .tatsu-top-divider{z-index: 9999;}.tatsu-rkbex1e0Yll .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div id=\"UnNuovoModo\" class=\"tatsu-B1ZXwrGP5xe tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"Un nuovo modo di abitare\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 0px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-has-one-half tatsu-row-has-two-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-HyxXwBMw5gl\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-half tatsu-column-image-none tatsu-column-effect-none  tatsu-SJ8wSfPqlg\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-single-image tatsu-module tatsu-animate tatsu-image-lazyload tatsu-SJtPHMvqel  \" data-animation=\"fadeIn\"  ><div class=\"tatsu-single-image-inner \" style=\"width : 1962px;\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"padding-bottom : 101.93679918451%;\" ><\/div><img class = \"tatsu-gradient-border\" alt = \"\" title = \"244Rpbn09\" data-src = \"https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/08\/244Rpbn09.jpg\" src =\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\"  \/><\/div><style>.tatsu-SJtPHMvqel{margin: 45px 0px 0px 0px;padding: 0px 0 0 0;}.tatsu-SJtPHMvqel .tatsu-single-image-inner{border-style: solid;max-width: 100%;}.tatsu-SJtPHMvqel.tatsu-single-image{transform: translate3d(0px,0px, 0);}<\/style><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-rymxmlg3xx  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-rymxmlg3xx.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;padding: 0px 0px 30px 0px;color: rgba(255,255,255,1) ;}.tatsu-rymxmlg3xx.tatsu-text-block-wrap{margin: 5px 0px 0px 0px;}.tatsu-rymxmlg3xx .tatsu-text-inner *{color: rgba(255,255,255,1) ;}.tatsu-rymxmlg3xx.tatsu-text-block-wrap .tatsu-text-inner *{font-family : \"Athiti\",-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;font-weight : 500;text-transform : none;font-size : 15px;line-height : 17px;}@media only screen and (max-width: 767px) {.tatsu-rymxmlg3xx.tatsu-text-block-wrap .tatsu-text-inner{padding: 0px 0px 0px 0px;}}<\/style>\n<p style=\"text-align: center;\">Paolo Monti, l\u2019edificio al numero 71 di via Vincenzo Monti, parte del quartiere Nievo, post 1954 <a href=\"http:\/\/www.openstreetmap.org\/?mlat=45.4713352&#038;mlon=9.168851&#038;zoom=18&#038;layers=M\" target=\"_blank;\"><img decoding=\"async\" src=\"https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/10\/pinpointrosso2.png\" alt=\"mappa\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-SJ8wSfPqlg.tatsu-column{width: 50%;}.tatsu-SJ8wSfPqlg.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-SJ8wSfPqlg > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-SJ8wSfPqlg > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-SJ8wSfPqlg > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-SJ8wSfPqlg > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-SJ8wSfPqlg.tatsu-column{width: 50%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-SJ8wSfPqlg.tatsu-column{width: 50%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-SJ8wSfPqlg.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-half tatsu-column-image-none tatsu-column-effect-none  tatsu-HylUDSfPcxe\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-HksDBfw5ge   \" ><style>.tatsu-HksDBfw5ge .tatsu-inline-text-inner{width: 100%;text-align: left;}.tatsu-HksDBfw5ge.tatsu-inline-text{margin: 30px 0px 0px 0px;}.tatsu-HksDBfw5ge.tatsu-inline-text .tatsu-inline-text-inner *{font-family : \"Athiti\",-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;font-weight : 500;text-transform : none;}@media only screen and (max-width: 767px) {.tatsu-HksDBfw5ge .tatsu-inline-text-inner{width: 100%;padding: 0px 0px 30px 0px;}.tatsu-HksDBfw5ge.tatsu-inline-text{margin: 0px 0px 0px 0px;}}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<h3><span style=\"color: #ffffff;\">Un nuovo modo di abitare<\/span><\/h3>\n<h5 style=\"text-align: justify;\"><span style=\"color: #f5fafa; font-size: 22px;\"><span style=\"color: #ffffff;\">Il dopoguerra \u00e8 un momento cruciale per Milano, capoluogo di una regione viva e dinamica, dalla forte vocazione industriale e meta di una immigrazione in cerca di benessere sociale e materiale. La richiesta di modernit\u00e0 nel vivere si riflette nella ricerca di un modo nuovo di abitare che mette l\u2019uomo al centro, con ambienti flessibili, luminosi e dove il verde non \u00e8 un elemento aggiuntivo, ma parte integrante del progetto. Il risultato sono architetture innovative che rispondono a esigenze reali, frutto della collaborazione tra diversi architetti, come il borghese quartiere Nievo che Monti, nel suo scatto, fotografa ancora in costruzione, sbirciando attraverso le impalcature, dove una bambina sorridente invita i futuri inquilini ad acquistare la<\/span> <span style=\"color: #d2001b;\"><a style=\"color: #d2001b;\" href=\"https:\/\/catalogo.beniculturali.it\/detail\/HistoricOrArtisticProperty\/0500667519\" target=\"_blank\" rel=\"noopener\">Margarina Gradina<\/a><\/span>.<\/span><\/h5>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-HylUDSfPcxe.tatsu-column{width: 50%;}.tatsu-HylUDSfPcxe.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-HylUDSfPcxe > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-HylUDSfPcxe > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-HylUDSfPcxe > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-HylUDSfPcxe > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-HylUDSfPcxe.tatsu-column{width: 50%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-HylUDSfPcxe.tatsu-column{width: 50%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-HylUDSfPcxe.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-B1ZXwrGP5xe.tatsu-section{background-color: rgba(242,148,0,1);}.tatsu-B1ZXwrGP5xe .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-B1ZXwrGP5xe > .tatsu-bottom-divider{z-index: 9999;}.tatsu-B1ZXwrGP5xe > .tatsu-top-divider{z-index: 9999;}.tatsu-B1ZXwrGP5xe .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div id=\"LaXIITriennale\" class=\"tatsu-SJ-1G85H9le tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"La XII Triennale, la casa e la scuola\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 0px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-H1xkG85r5eg\" ><style>.tatsu-H1xkG85r5eg.tatsu-row-wrap > .tatsu-row{background-color: rgba(1,95,169,1);}<\/style><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-rJkGU5rqle\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-HJ8z8cHqge   \" ><style>.tatsu-HJ8z8cHqge .tatsu-inline-text-inner{width: 100%;text-align: center;background-color: rgba(1,95,169,1);padding: 0px 0px 15px 0px;}.tatsu-HJ8z8cHqge.tatsu-inline-text{margin: 30px 0px 30px 0px;}.tatsu-HJ8z8cHqge.tatsu-inline-text .tatsu-inline-text-inner *{font-family : \"Athiti\",-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;font-weight : 500;}@media only screen and (max-width: 767px) {.tatsu-HJ8z8cHqge .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<h3><span style=\"color: #ffffff;\">La XII Triennale, la casa e la scuola<\/span><\/h3>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-rJkGU5rqle.tatsu-column{width: 100%;}.tatsu-rJkGU5rqle.tatsu-column > .tatsu-column-inner{background-color: rgba(1,95,169,1);}.tatsu-rJkGU5rqle.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-rJkGU5rqle > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-rJkGU5rqle > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-rJkGU5rqle > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-rJkGU5rqle > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-rJkGU5rqle.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-rJkGU5rqle.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-rJkGU5rqle.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-SJ-1G85H9le.tatsu-section{background-color: rgba(1,95,169,1);}.tatsu-SJ-1G85H9le .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-SJ-1G85H9le > .tatsu-bottom-divider{z-index: 9999;}.tatsu-SJ-1G85H9le > .tatsu-top-divider{z-index: 9999;}.tatsu-SJ-1G85H9le .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div  class=\"tatsu-HJpIxeRtgl tatsu-section  tatsu-fullscreen  tatsu-animate tatsu-clearfix\" data-title=\"\" data-animation=\"fadeIn\"   data-headerscheme=\"background--dark\"><div class=\"tatsu-fullscreen-wrap\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"120px 0px 120px 0px \"}' data-padding-top='120px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-Bkg6UxeAKgl\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-column-empty tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-rk-pUgxCFel\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><\/div><style>.tatsu-row > .tatsu-rk-pUgxCFel.tatsu-column{width: 100%;}.tatsu-rk-pUgxCFel.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-rk-pUgxCFel > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-rk-pUgxCFel > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-rk-pUgxCFel > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-rk-pUgxCFel > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><\/div><style>.tatsu-HJpIxeRtgl.tatsu-section{background-color: rgba(1,95,169,1);}.tatsu-HJpIxeRtgl .tatsu-section-background{background-image: url(https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/08\/C.082.30.04_03.jpg);background-repeat: no-repeat;background-attachment: scroll;background-position: center center;background-size: contain;}.tatsu-HJpIxeRtgl .tatsu-bg-blur{background-repeat: no-repeat;background-attachment: scroll;background-position: center center;background-size: contain;}.tatsu-HJpIxeRtgl .tatsu-section-pad{padding: 120px 0px 120px 0px ;}.tatsu-HJpIxeRtgl > .tatsu-bottom-divider{z-index: 9999;}.tatsu-HJpIxeRtgl > .tatsu-top-divider{z-index: 9999;}.tatsu-HJpIxeRtgl .tatsu-fullscreen-wrap{align-items: center;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-HJpIxeRtgl .tatsu-section-background{background-size: cover;}.tatsu-HJpIxeRtgl .tatsu-bg-blur{background-size: cover;}}@media only screen and (max-width: 767px) {.tatsu-HJpIxeRtgl .tatsu-section-background{background-size: cover;}.tatsu-HJpIxeRtgl .tatsu-bg-blur{background-size: cover;}}<\/style><\/div><div  class=\"tatsu-H1ZCUkRzqxx tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"1px 0px 0px 0px\"}' data-padding-top='1px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-BJxRU1Czqgx\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-rJ0L1Rzcgl\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-Hyeofv69le  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-Hyeofv69le.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;color: rgba(255,255,255,1) ;}.tatsu-Hyeofv69le.tatsu-text-block-wrap{margin: 10px 0px 0px 0px;}.tatsu-Hyeofv69le .tatsu-text-inner *{color: rgba(255,255,255,1) ;}.tatsu-Hyeofv69le.tatsu-text-block-wrap .tatsu-text-inner *{font-family : \"Athiti\",-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;font-weight : 500;text-transform : none;font-size : 15px;line-height : 17px;}<\/style>\n<p style=\"text-align: center;\">Paolo Monti, scorcio delle Case minime degli anni Trenta a Quarto Oggiaro, demolite alla fine degli anni Ottanta.<br \/>Al centro il manifesto della XII edizione della Triennale di Milano del 1960 di <a style=\"color: #f29301;\" href=\"https:\/\/catalogo.beniculturali.it\/detail\/HistoricOrArtisticProperty\/0500658418\" target=\"_blank\" rel=\"noopener\">Roberto Sambonet<\/a> <a href=\"http:\/\/www.openstreetmap.org\/?mlat=45.5111603&#038;mlon=9.1364318&#038;zoom=18&#038;layers=M\" target=\"_blank;\"><img decoding=\"async\" src=\"https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/10\/pinpointrosso2.png\" alt=\"mappa\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-rJ0L1Rzcgl.tatsu-column{width: 100%;}.tatsu-rJ0L1Rzcgl.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-rJ0L1Rzcgl > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-rJ0L1Rzcgl > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-rJ0L1Rzcgl > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-rJ0L1Rzcgl > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-rJ0L1Rzcgl.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-rJ0L1Rzcgl.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-rJ0L1Rzcgl.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-H1ZCUkRzqxx.tatsu-section{background-color: rgba(1,95,169,1);}.tatsu-H1ZCUkRzqxx .tatsu-section-pad{padding: 1px 0px 0px 0px;}.tatsu-H1ZCUkRzqxx .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-H1ZCUkRzqxx > .tatsu-bottom-divider{z-index: 9999;}.tatsu-H1ZCUkRzqxx > .tatsu-top-divider{z-index: 9999;}.tatsu-H1ZCUkRzqxx .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div  class=\"tatsu-BybIOxeAYle tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"15px 0px 0px 0px\"}' data-padding-top='15px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-SklUuelRYgl\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-SJIugl0Kge\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-HJZtxeAYxe   \" ><style>.tatsu-HJZtxeAYxe .tatsu-inline-text-inner{width: 100%;text-align: left;padding: 0px 0px 30px 0px;}.tatsu-HJZtxeAYxe.tatsu-inline-text .tatsu-inline-text-inner *{font-family : \"Athiti\",-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;font-weight : 500;}@media only screen and (max-width: 767px) {.tatsu-HJZtxeAYxe .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<p style=\"text-align: justify;\"><span style=\"font-size: 22px;\"><span style=\"color: #ffffff;\">Nel 1960 la <\/span><a href=\"https:\/\/archivi.triennale.org\/archive\/archivi-triennale\/12\" target=\"_blank\" rel=\"noopener\">XII Triennale<\/a><span style=\"color: #ffffff;\"> affronta il tema della casa, inserendosi nel dibattito, culturale e politico che, a partire dalla legge Fanfani del 1949 e del <\/span><a href=\"https:\/\/www.treccani.it\/enciclopedia\/il-piano-ina-casa-1949-1963_(Il-Contributo-italiano-alla-storia-del-Pensiero:-Tecnica)\/\" target=\"_blank\" rel=\"noopener\">piano INA Casa<\/a><span style=\"color: #ffffff;\">, aveva evidenziato da un lato il problema dello sviluppo urbano e della crescita delle periferie di una citt\u00e0, come Milano, che in pochi anni ha visto aumentare esponenzialmente la sua popolazione. Dall\u2019altro, ha portato in primo piano la necessit\u00e0 di un nuovo modo di concepire l\u2019abitazione, legato all\u2019idea, utopica, della <em>qualit\u00e0 diffusa<\/em> nell\u2019abitare, tanto auspicata da Gio Ponti. L\u2019architetto aborriva la costruzione di quartieri ad alta densit\u00e0 abitativa, privi di servizi e di qualsiasi requisito di vivibilit\u00e0, come quelli della Case minime di Quarto Oggiaro del 1938-1939, demolite alla fine degli anni Ottanta. Le Case minime di Quarto Oggiaro immortalate nello scatto di Monti con la chiesa di Santa Agnese Vergine e Martire sullo sfondo, non sono da confondere con quelle omonime sorte 1952-1953 e destinate alle famiglie di sfollati che avevano perso la casa sotto i bombardamenti. Progettate dall\u2019architetto <\/span><a href=\"https:\/\/oami.s3.eu-south-1.amazonaws.com\/media\/cultura\/itinerari\/54-arrigo-arrighetti.pdf\" target=\"_blank\" rel=\"noopener\">Arrigo Arrighetti<\/a><span style=\"color: #ffffff;\">, dell\u2019Ufficio Tecnico Comunale, al Lorenteggio, al Corvetto e in via Palmanova, queste ultime sono abitazioni unifamiliari a schiera, disposte su due piani con un piccolo giardino privato sul retro che rientrano nel clima positivo di sperimentazione e ricerca nell\u2019ambito dell\u2019edilizia popolare.\u00a0<\/span><\/span><\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-SJIugl0Kge.tatsu-column{width: 100%;}.tatsu-SJIugl0Kge.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-SJIugl0Kge > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-SJIugl0Kge > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-SJIugl0Kge > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-SJIugl0Kge > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-SJIugl0Kge.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-SJIugl0Kge.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-SJIugl0Kge.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-BybIOxeAYle.tatsu-section{background-color: rgba(1,95,169,1);}.tatsu-BybIOxeAYle .tatsu-section-pad{padding: 15px 0px 0px 0px;}.tatsu-BybIOxeAYle .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-BybIOxeAYle > .tatsu-bottom-divider{z-index: 9999;}.tatsu-BybIOxeAYle > .tatsu-top-divider{z-index: 9999;}.tatsu-BybIOxeAYle .tatsu-section-overlay{mix-blend-mode: normal;}@media only screen and (max-width: 767px) {.tatsu-BybIOxeAYle.tatsu-section{margin: 30px 0px 0px 0px;}}<\/style><\/div><div  class=\"tatsu-HkAFleCKgx tatsu-section  tatsu-fullscreen  tatsu-animate tatsu-clearfix\" data-title=\"\" data-animation=\"fadeIn\"   data-headerscheme=\"background--dark\"><div class=\"tatsu-fullscreen-wrap\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"120px 0px 120px 0px \"}' data-padding-top='120px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-r1g0KlgRYlx\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-column-empty tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-B1ZCFxgAKel\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><\/div><style>.tatsu-row > .tatsu-B1ZCFxgAKel.tatsu-column{width: 100%;}.tatsu-B1ZCFxgAKel.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-B1ZCFxgAKel > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-B1ZCFxgAKel > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-B1ZCFxgAKel > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-B1ZCFxgAKel > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><\/div><style>.tatsu-HkAFleCKgx.tatsu-section{background-color: rgba(1,95,169,1);}.tatsu-HkAFleCKgx .tatsu-section-background{background-image: url(https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/08\/C.082.30.04_01.jpg);background-repeat: no-repeat;background-attachment: scroll;background-position: center center;background-size: cover;}.tatsu-HkAFleCKgx .tatsu-bg-blur{background-repeat: no-repeat;background-attachment: scroll;background-position: center center;background-size: cover;}.tatsu-HkAFleCKgx .tatsu-section-pad{padding: 120px 0px 120px 0px ;}.tatsu-HkAFleCKgx > .tatsu-bottom-divider{z-index: 9999;}.tatsu-HkAFleCKgx > .tatsu-top-divider{z-index: 9999;}.tatsu-HkAFleCKgx .tatsu-fullscreen-wrap{align-items: center;}<\/style><\/div><div  class=\"tatsu-SyZ5oyAG5xg tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"5px 0px 30px 0px\"}' data-padding-top='5px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-Bye5sJRzcxe\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-HJ5oJCfcgl\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-BkMHchyJbl  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-BkMHchyJbl.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;padding: 5px 0px 30px 0px;color: rgba(255,255,255,1) ;}.tatsu-BkMHchyJbl.tatsu-text-block-wrap{margin: 0px 0px 0px 0px;}.tatsu-BkMHchyJbl .tatsu-text-inner *{color: rgba(255,255,255,1) ;}.tatsu-BkMHchyJbl.tatsu-text-block-wrap .tatsu-text-inner *{font-family : \"Athiti\",-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;font-weight : 500;font-size : 15px;line-height : 18px;}<\/style>\n<p style=\"text-align: center;\">Paolo Monti, le Case minime di Quarto Oggiaro, 1960 <a href=\"http:\/\/www.openstreetmap.org\/?mlat=45.5111603&#038;mlon=9.1364318&#038;zoom=18&#038;layers=M\" target=\"_blank;\"><img decoding=\"async\" src=\"https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/10\/pinpointrosso2.png\" alt=\"mappa\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-HJ5oJCfcgl.tatsu-column{width: 100%;}.tatsu-HJ5oJCfcgl.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-HJ5oJCfcgl > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-HJ5oJCfcgl > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-HJ5oJCfcgl > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-HJ5oJCfcgl > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-HJ5oJCfcgl.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-HJ5oJCfcgl.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-HJ5oJCfcgl.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-SyZ5oyAG5xg.tatsu-section{background-color: rgba(1,95,169,1);}.tatsu-SyZ5oyAG5xg .tatsu-section-pad{padding: 5px 0px 30px 0px;}.tatsu-SyZ5oyAG5xg .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-SyZ5oyAG5xg > .tatsu-bottom-divider{z-index: 9999;}.tatsu-SyZ5oyAG5xg > .tatsu-top-divider{z-index: 9999;}.tatsu-SyZ5oyAG5xg .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div id=\"LaMobilitaMassa\" class=\"tatsu-H1DrFXgnxe tatsu-section    tatsu-clearfix\" data-title=\"La mobilit\u00e0 di massa\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 0px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-row-full-width tatsu-row-has-one-half tatsu-row-has-two-cols tatsu-no-gutter tatsu-eq-cols  tatsu-clearfix tatsu-BJgPrYmlhlg\" ><style>.tatsu-BJgPrYmlhlg.tatsu-row-wrap > .tatsu-row{background-color: rgba(210,0,27,1);}<\/style><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-one-half tatsu-animate tatsu-column-align-top tatsu-column-image-none tatsu-column-effect-none  tatsu-Sy-DBYQghgx\" data-animation=\"fadeIn\"   data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-single-image tatsu-module tatsu-image-lazyload tatsu-HJOs0qOybg  \" ><div class=\"tatsu-single-image-inner \" style=\"width : 2000px;\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"padding-bottom : 99.3%;\" ><\/div><img class = \"tatsu-gradient-border\" alt = \"\" title = \"256Rpbn02\" data-src = \"https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/08\/256Rpbn02.jpg\" src =\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\"  \/><\/div><style>.tatsu-HJOs0qOybg{margin: 45px 0px 0px 0px;padding: 0px 0 0 0;}.tatsu-HJOs0qOybg .tatsu-single-image-inner{border-style: solid;max-width: 100%;}.tatsu-HJOs0qOybg.tatsu-single-image{transform: translate3d(0px,0px, 0);}<\/style><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-rJDdT_b3gg  tatsu-hide-mobile \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-rJDdT_b3gg.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;background-color: rgba(210,0,27,1);padding: 0px 0px 30px 0px;color: rgba(255,255,255,1) ;}.tatsu-rJDdT_b3gg.tatsu-text-block-wrap{margin: 5px 0px 0px 0px;}.tatsu-rJDdT_b3gg .tatsu-text-inner *{color: rgba(255,255,255,1) ;}.tatsu-rJDdT_b3gg.tatsu-text-block-wrap .tatsu-text-inner *{font-family : \"Athiti\",-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;font-weight : 500;font-size : 15px;line-height : 17px;}<\/style>\n<p style=\"text-align: center;\">Paolo Monti, automobili al semaforo in piazza Duomo, davanti all\u2019Arengario, 1957 circa <a href=\"http:\/\/www.openstreetmap.org\/?mlat=45.4637&#038;mlon=9.1902&#038;zoom=18&#038;layers=M\" target=\"_blank;\"> <img decoding=\"async\" src=\"https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/10\/pinpointarancione2.png\" alt=\"mappa\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><\/div><style>.tatsu-row > .tatsu-Sy-DBYQghgx.tatsu-column{width: 45%;}.tatsu-Sy-DBYQghgx.tatsu-column > .tatsu-column-inner{background-color: rgba(210,0,27,1);}.tatsu-Sy-DBYQghgx.tatsu-column{margin: 0px 0px 0px 0px !important;}.tatsu-Sy-DBYQghgx.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-Sy-DBYQghgx > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-Sy-DBYQghgx > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-Sy-DBYQghgx > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-Sy-DBYQghgx > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-Sy-DBYQghgx.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-one-half tatsu-column-align-top tatsu-column-image-none tatsu-column-effect-none  tatsu-HJMPSYme2ge\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-ByV9ZPXxnle  tatsu-hide-laptop tatsu-hide-desktop tatsu-hide-tablet \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-ByV9ZPXxnle.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;padding: 15px 0px 30px 0px;color: rgba(0,0,0,1) ;}.tatsu-ByV9ZPXxnle.tatsu-text-block-wrap{margin: 0px 0px 0px 0px;}.tatsu-ByV9ZPXxnle .tatsu-text-inner *{color: rgba(0,0,0,1) ;}.tatsu-ByV9ZPXxnle.tatsu-text-block-wrap .tatsu-text-inner *{font-family : \"Athiti\",-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;font-size : 15px;line-height : 17px;}@media only screen and (max-width: 767px) {.tatsu-ByV9ZPXxnle.tatsu-text-block-wrap .tatsu-text-inner{padding: 15px 0px 0px 0px;}}<\/style>\n<p style=\"text-align: center;\">Paolo Monti, automobili ferme al semaforo in piazza Duomo, davanti all\u2019Arengario, 1957 circa.<\/p>\n<\/div><\/div><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-r1XPrY7g2ll   \" ><style>.tatsu-r1XPrY7g2ll .tatsu-inline-text-inner{width: 100%;text-align: left;padding: 0px 80px 30px 50px;}.tatsu-r1XPrY7g2ll.tatsu-inline-text{margin: 30px 0px 0px 0px;}.tatsu-r1XPrY7g2ll.tatsu-inline-text .tatsu-inline-text-inner *{font-family : \"Athiti\",-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;font-weight : 500;}@media only screen and (max-width: 767px) {.tatsu-r1XPrY7g2ll .tatsu-inline-text-inner{width: 100%;padding: 0px 45px 0px 30px;}.tatsu-r1XPrY7g2ll.tatsu-inline-text{margin: 30px 0px 0px 0px;}}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<h3><span class=\"swatch-white\" style=\"color: #ffffff;\">La mobilit&agrave; di massa<\/span><\/h3>\n<h5 style=\"text-align: justify;\"><span class=\"swatch-white\" style=\"color: #000000;\"><span style=\"color: #ffffff;\">Gli anni Sessanta, nel bene e nel male, hanno molti simboli e uno di questi &egrave; l&rsquo;automobile. A Milano averne almeno una in famiglia era un <em>must have<\/em>, come si direbbe oggi. Della macchina non si poteva fare a meno. Iconiche sono le immagini dei monumenti della citt&agrave;, assediati dal traffico e nella scenografia di piazza Duomo, la cattedrale, la Galleria e i sontuosi palazzi che la circondano sono solo delle comparse, le protagoniste sono le auto e i ciclomotori, come la <\/span><span style=\"color: #f29400;\"><a style=\"color: #f29400;\" href=\"https:\/\/www.stellantisheritage.com\/it-it\/heritage\/storie\/fiat-600\" target=\"_blank\" rel=\"noopener\">Fiat 600<\/a><\/span><span style=\"color: #ffffff;\"> e il <\/span><a href=\"https:\/\/it.wikipedia.org\/wiki\/Moto_Guzzi_Galletto\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #f29400;\">Galletto 160<\/span><\/a><span style=\"color: #ffffff;\">, due icone di quegli anni che, ferme al semaforo nello scatto di Monti, sembrano gareggiare con&nbsp; il quadrimotore della <\/span><a href=\"https:\/\/it.wikipedia.org\/wiki\/Lockheed_L-1649_Starliner\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #f29400;\">Lockeed Super Starliner<\/span><\/a><span style=\"color: #ffffff;\">, pubblicizzato dalla Air France nel manifesto. La locandina del film&nbsp;<\/span><span style=\"color: #f29400;\"><a style=\"color: #f29400;\" href=\"https:\/\/it.wikipedia.org\/wiki\/Les_Girls\" target=\"_blank\" rel=\"noopener\"><em>Les Girls<\/em><\/a> <\/span><span style=\"color: #ffffff;\">con Gene Kelly, ci dice che &egrave; il 1957 e l&rsquo;anno successivo verr&agrave; inaugurata l&rsquo;autostrada del Sol<span style=\"color: #ffffff;\">e.<\/span><\/span><\/span><\/h5>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><\/div><style>.tatsu-row > .tatsu-HJMPSYme2ge.tatsu-column{width: 55%;}.tatsu-HJMPSYme2ge.tatsu-column > .tatsu-column-inner{background-color: rgba(210,0,27,1);}.tatsu-HJMPSYme2ge.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 0px 0% 0px 0%;}.tatsu-HJMPSYme2ge.tatsu-column{margin: 0px 0 0 0 !important;}.tatsu-HJMPSYme2ge.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-HJMPSYme2ge > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-HJMPSYme2ge > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-HJMPSYme2ge > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-HJMPSYme2ge > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-HJMPSYme2ge.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><style>.tatsu-H1DrFXgnxe > .tatsu-bottom-divider{z-index: 9999;}.tatsu-H1DrFXgnxe > .tatsu-top-divider{z-index: 9999;}<\/style><\/div><div id=\"LeLuciCitta\" class=\"tatsu-B1Z0i-l0Yll tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"Le luci della citt\u00e0\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 0px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-SygAsZeAKxe\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-rkAi-eCYgg\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-rJLa-eRKll   \" ><style>.tatsu-rJLa-eRKll .tatsu-inline-text-inner{width: 100%;text-align: left;padding: 0px 0px 15px 0px;}.tatsu-rJLa-eRKll.tatsu-inline-text{margin: 30px 0px 0px 0px;}.tatsu-rJLa-eRKll.tatsu-inline-text .tatsu-inline-text-inner *{font-family : \"Athiti\",-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;font-weight : 500;text-transform : none;}@media only screen and (max-width: 767px) {.tatsu-rJLa-eRKll .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<h3 style=\"text-align: left;\"><span style=\"color: #ffffff;\">Le luci della\u00a0citt\u00e0<\/span><\/h3>\n<h5 style=\"text-align: justify;\"><span style=\"font-size: 22px;\"><span style=\"color: #000000;\"><span style=\"color: #ffffff;\">Tardo pomeriggio di una giornata invernale in piazza Duomo, le luci della citt\u00e0 si sono accese e Palazzo Carminati scompare dietro i neon delle pubblicit\u00e0: uno spettacolo che attrae l\u2019attenzione dei passanti, ma anche un\u2019immagine che richiama pi\u00f9 note piazze di New York e Londra. \u00c8 il 1959 i collant di nylon, inventati da<\/span><span style=\"color: #d2001b;\">\u00a0<\/span><\/span><span style=\"color: #d2001b;\"><a style=\"color: #d2001b;\" href=\"https:\/\/www.elle.com\/it\/moda\/tendenze\/a32458967\/storia-collant-calze-nylon\/\" target=\"_blank\" rel=\"noopener\">Allen Gant<\/a><\/span><span style=\"color: #ffffff;\">,\u00a0sono appena entrati in commercio e, iconici, sensuali, simbolo di femminilit\u00e0, sono pubblicizzati da OMSA e occhieggiano dall\u2019alto insieme a marchi storici come il brandy Sarti i tre Valletti e Cinzano. Non sono solo messaggi promozionali, hanno una loro bellezza intrinseca, frutto dell\u2019estro di creativi che influenzano il gusto e i desideri di una societ\u00e0 che sembra avere sempre maggiore necessit\u00e0 di beni di consumo dei quali, a volte, non sa neppure di aver bisogno.<\/span><\/span><\/h5>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-rkAi-eCYgg.tatsu-column{width: 100%;}.tatsu-rkAi-eCYgg.tatsu-column{margin: 0px 0 0 0 !important;}.tatsu-rkAi-eCYgg.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-rkAi-eCYgg > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-rkAi-eCYgg > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-rkAi-eCYgg > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-rkAi-eCYgg > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-rkAi-eCYgg.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-rkAi-eCYgg.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-rkAi-eCYgg.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-B1Z0i-l0Yll.tatsu-section{background-color: rgba(242,148,0,1);}.tatsu-B1Z0i-l0Yll .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-B1Z0i-l0Yll > .tatsu-bottom-divider{z-index: 9999;}.tatsu-B1Z0i-l0Yll > .tatsu-top-divider{z-index: 9999;}.tatsu-B1Z0i-l0Yll .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div  class=\"tatsu-rkNWSAAKel tatsu-section  tatsu-fullscreen  tatsu-animate tatsu-clearfix\" data-title=\"\" data-animation=\"fadeIn\"   data-headerscheme=\"background--dark\"><div class=\"tatsu-fullscreen-wrap\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 0px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-HklN-HARYlx\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-column-empty tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-HJZEZB0AKgg\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><\/div><style>.tatsu-row > .tatsu-HJZEZB0AKgg.tatsu-column{width: 100%;}.tatsu-HJZEZB0AKgg.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-HJZEZB0AKgg > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-HJZEZB0AKgg > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-HJZEZB0AKgg > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-HJZEZB0AKgg > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><\/div><style>.tatsu-rkNWSAAKel.tatsu-section{background-color: rgba(242,148,0,1);}.tatsu-rkNWSAAKel .tatsu-section-background{background-image: url(https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/08\/253Rpbn09.jpg);background-repeat: no-repeat;background-attachment: scroll;background-position: center center;background-size: contain;}.tatsu-rkNWSAAKel .tatsu-bg-blur{background-repeat: no-repeat;background-attachment: scroll;background-position: center center;background-size: contain;}.tatsu-rkNWSAAKel > .tatsu-bottom-divider{z-index: 9999;}.tatsu-rkNWSAAKel > .tatsu-top-divider{z-index: 9999;}.tatsu-rkNWSAAKel .tatsu-fullscreen-wrap{align-items: center;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-rkNWSAAKel .tatsu-section-background{background-size: cover;}.tatsu-rkNWSAAKel .tatsu-bg-blur{background-size: cover;}}<\/style><\/div><div  class=\"tatsu-r1bsSSRAtgx tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 0px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-ryeiHSA0Fxl\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-H1irBARFlx\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-SkX0t3JJbe  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-SkX0t3JJbe.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;padding: 10px 0px 30px 0px;color: rgba(255,255,255,1) ;}.tatsu-SkX0t3JJbe .tatsu-text-inner *{color: rgba(255,255,255,1) ;}.tatsu-SkX0t3JJbe.tatsu-text-block-wrap .tatsu-text-inner *{font-family : \"Athiti\",-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;font-weight : 500;font-size : 15px;line-height : 18px;}<\/style>\n<p style=\"text-align: center;\">Paolo Monti, Palazzo Carminati in piazza Duomo con le caratteristiche insegne illuminate, post 1959 <a href=\"http:\/\/www.openstreetmap.org\/?mlat=45.4643&#038;mlon=9.1890&#038;zoom=18&#038;layers=M\" target=\"_blank;\"><img decoding=\"async\" src=\"https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/10\/pinpointrosso2.png\" alt=\"mappa\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-H1irBARFlx.tatsu-column{width: 100%;}.tatsu-H1irBARFlx.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-H1irBARFlx > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-H1irBARFlx > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-H1irBARFlx > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-H1irBARFlx > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-H1irBARFlx.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-H1irBARFlx.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-H1irBARFlx.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-r1bsSSRAtgx.tatsu-section{background-color: rgba(242,148,0,1);}.tatsu-r1bsSSRAtgx .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-r1bsSSRAtgx > .tatsu-bottom-divider{z-index: 9999;}.tatsu-r1bsSSRAtgx > .tatsu-top-divider{z-index: 9999;}.tatsu-r1bsSSRAtgx .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div id=\"LaFineSogno\" class=\"tatsu-ry-QY4crcxl tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"La fine del sogno\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 0px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-Byx7tVqBqle\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-rkmKE9B5ll\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-HJfsNcH9xx   \" ><style>.tatsu-HJfsNcH9xx .tatsu-inline-text-inner{width: 100%;text-align: center;padding: 0px 0px 15px 0px;}.tatsu-HJfsNcH9xx.tatsu-inline-text{margin: 30px 0px 0px 0px;}.tatsu-HJfsNcH9xx.tatsu-inline-text .tatsu-inline-text-inner *{font-family : \"Athiti\",-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;text-transform : none;}@media only screen and (max-width: 767px) {.tatsu-HJfsNcH9xx .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<h3><span style=\"color: #ffffff;\">La fine del sogno<\/span><\/h3>\n<\/div><\/div><div  class=\"tatsu-single-image tatsu-module tatsu-animate tatsu-image-lazyload tatsu-rJw3V5Hcll  \" data-animation=\"fadeIn\"  ><div class=\"tatsu-single-image-inner \" style=\"width : 2000px;\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"padding-bottom : 67.8%;\" ><\/div><img class = \"tatsu-gradient-border\" alt = \"\" title = \"0735L49-74_71\" data-src = \"https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/08\/0735L49-74_71.jpg\" src =\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\"  \/><\/div><style>.tatsu-rJw3V5Hcll{margin: 0 0 0px 0;padding: 0 0px 0 0;}.tatsu-rJw3V5Hcll .tatsu-single-image-inner{border-style: solid;max-width: 100%;}.tatsu-rJw3V5Hcll.tatsu-single-image{transform: translate3d(0px,0px, 0);}<\/style><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-ryAZXOMale  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-ryAZXOMale.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: center;padding: 5px 0px 0px 0px;color: rgba(255,255,255,1) ;}.tatsu-ryAZXOMale .tatsu-text-inner *{color: rgba(255,255,255,1) ;}.tatsu-ryAZXOMale.tatsu-text-block-wrap .tatsu-text-inner *{font-family : \"Athiti\",-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;font-weight : 500;font-size : 15px;line-height : 18px;}<\/style>\n<p>Paolo Monti, viale Giuseppe Ferrari e il cantiere del centro direzionale, 1969. Una <a style=\"color: #f29301;\" href=\"https:\/\/www.bianchina.it\/modelli\/bianchina-panoramica\/\" target=\"_blank;\">Bianchina Panoramica Autobianchi<\/a> sfreccia, sar\u00e0 fuori produzione nel giro di un anno <a href=\"http:\/\/www.openstreetmap.org\/?mlat=45.485001&#038;mlon=9.184261&#038;zoom=18&#038;layers=M\" target=\"_blank;\"><img decoding=\"async\" src=\"https:\/\/digital.beic.it\/mostre\/wp-content\/uploads\/2025\/10\/pinpointarancione2.png\" alt=\"mappa\" \/><\/a><\/p>\n<\/div><\/div><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-Byw6EcHqee   \" ><style>.tatsu-Byw6EcHqee .tatsu-inline-text-inner{width: 100%;text-align: left;padding: 0px 0px 30px 0px;}.tatsu-Byw6EcHqee.tatsu-inline-text{margin: 15px 0px 0px 0px;}.tatsu-Byw6EcHqee.tatsu-inline-text .tatsu-inline-text-inner *{font-family : \"Athiti\",-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;font-weight : 500;text-transform : none;}@media only screen and (max-width: 767px) {.tatsu-Byw6EcHqee .tatsu-inline-text-inner{width: 100%;}}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<h5 style=\"text-align: justify;\"><strong><span style=\"color: #ffffff;\">Viale Giuseppe Ferrari, la palizzata del cantiere del centro direzionale \u00e8 tappezzata di manifesti che ci ricordano che siamo alla fine di maggio 1969, nelle sale proiettano <em>Quarta Parete, Holiday on ice<\/em> \u00e8 in scena al Palazzo dello Sport e all\u2019inizio di giugno si terranno il Congresso straordinario regionale della DC e l\u2019<\/span><a style=\"font-size: 20px;\" href=\"https:\/\/www.lombardiabeniculturali.it\/fotografie\/schede\/IMM-2w020-0001323\/?view=autori&#038;offset=5440&#038;hid=3786&#038;sort=sort_int\" target=\"_blank\" rel=\"noopener\">VIII Congresso della Camera Confederale del Lavoro<\/a><span style=\"color: #ffffff;\">,\u00a0<\/span><span style=\"color: #f3f9fa;\">poi CGIL, dove si discuter\u00e0 di unit\u00e0, lotte rivendicative, libert\u00e0 sindacali, riforme e democrazia sindacale.\u00a0<\/span><span style=\"color: #f3f9fa;\">La Milano che si affaccia agli anni Settanta \u00e8 una citt\u00e0 mutata sia nella forma urbana, sia nel tessuto sociale, segnata dalle contestazioni dei giovani e dalle grandi lotte sindacali che infiammano le strade, fino al 12 dicembre 1969 quando, a chiudere definitivamente un\u2019epoca \u00e8 la bomba che esplode in<\/span>\u00a0<a href=\"https:\/\/memoria.cultura.gov.it\/la-storia\/-\/event\/fact\/be3c59cc-71ff-4f64-a3e2-912d9595e559%237ac9e301-33a9-4363-8137-8b50b8fd11fc\/Strage+di+piazza+Fontana+(MI)\" target=\"_blank\" rel=\"noopener\">piazza Fontana<\/a>\u00a0<span style=\"color: #ffffff;\">e Milano non sar\u00e0 pi\u00f9 la stessa.\u00a0<\/span><\/strong><\/h5>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-rkmKE9B5ll.tatsu-column{width: 100%;}.tatsu-rkmKE9B5ll.tatsu-column{margin: 0 0 0 0px !important;}.tatsu-rkmKE9B5ll.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-rkmKE9B5ll > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-rkmKE9B5ll > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-rkmKE9B5ll > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-rkmKE9B5ll > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-rkmKE9B5ll.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-rkmKE9B5ll.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-rkmKE9B5ll.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-ry-QY4crcxl.tatsu-section{background-color: rgba(1,95,169,1);}.tatsu-ry-QY4crcxl .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-ry-QY4crcxl > .tatsu-bottom-divider{z-index: 9999;}.tatsu-ry-QY4crcxl > .tatsu-top-divider{z-index: 9999;}.tatsu-ry-QY4crcxl .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div id=\"mappa\" class=\"tatsu-SJe04b28A tatsu-section    tatsu-clearfix\" data-title=\"Mappa\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 0px 0px\",\"m\":\"0px 0px 0px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-zero-margin tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-SyxeAN-3IA\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-SkWl0NWnLC\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-BkoScWIMel  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-BkoScWIMel.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;padding: 90px 0px 90px 0px;}<\/style><br \/>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><\/div><style>.tatsu-row > .tatsu-SkWl0NWnLC.tatsu-column{width: 100%;}.tatsu-SkWl0NWnLC.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-SkWl0NWnLC > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-SkWl0NWnLC > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-SkWl0NWnLC > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-SkWl0NWnLC > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><style>.tatsu-SJe04b28A.tatsu-section{background-color: rgba(210,0,27,1);}.tatsu-SJe04b28A > .tatsu-bottom-divider{z-index: 9999;}.tatsu-SJe04b28A > .tatsu-top-divider{z-index: 9999;}@media only screen and (max-width: 767px) {.tatsu-SJe04b28A .tatsu-section-pad{padding: 0px 0px 0px 0px;}.tatsu-SJe04b28A.tatsu-section{margin: 0px 0px 0px 0px;}}<\/style><\/div><div id=\"crediti\" class=\"tatsu-H1WM5DooC tatsu-section   tatsu-animate tatsu-clearfix\" data-title=\"Crediti\" data-animation=\"fadeInUp\" data-animation-delay=\"500\" data-animation-duration=\"2500\" data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 0px 0px\",\"m\":\"45px 0px 45px 0px\"}' data-padding-top='45px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-zero-margin tatsu-medium-gutter tatsu-eq-cols  tatsu-clearfix tatsu-B1g-G9Pss0\" ><style>@media only screen and (max-width: 767px) {.tatsu-B1g-G9Pss0 > .tatsu-row{margin-top: 0px;}.tatsu-B1g-G9Pss0.tatsu-row-wrap > .tatsu-row{margin-bottom: 0px;}}<\/style><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-col tatsu-column-align-top tatsu-column-image-none tatsu-column-effect-none  tatsu-rJb-z5wos0\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-HJMZM5DjiR   \" ><style>.tatsu-HJMZM5DjiR .tatsu-inline-text-inner{width: 100%;text-align: left;padding: 0px 0px 45px 0px;}.tatsu-HJMZM5DjiR.tatsu-inline-text{margin: 30px 0px 0px 0px;}.tatsu-HJMZM5DjiR.tatsu-inline-text .tatsu-inline-text-inner *{font-family : \"Athiti\",-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;font-weight : 500;text-transform : none;}@media only screen and (max-width: 767px) {.tatsu-HJMZM5DjiR.tatsu-inline-text{margin: 0px 0px 0px 0px;}}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<h3><span style=\"color: #ffffff;\">Crediti<\/span><\/h3>\n<header style=\"font-family: Athiti; color: #5f6263; font-size: 20px; font-weight: 400;\"><\/header>\n<h5><span style=\"color: #ffffff;\">La mostra \u00e8 stata realizzata dalla Fondazione BEIC nell\u2019ambito del progetto \u201cMilano nelle fotografie di Paolo Monti\u201d, sostenuto dalla Fondazione Banca Popolare di Milano.<\/span><br \/><span style=\"color: #ffffff;\">Testi e selezione delle immagini a cura di Benedetta Gallizia di Vergano e Michele Stolfa.<\/span><\/h5>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><\/div><style>.tatsu-row > .tatsu-rJb-z5wos0.tatsu-column{width: 100%;}.tatsu-rJb-z5wos0.tatsu-column{margin: 0px 0 0 0 !important;}.tatsu-rJb-z5wos0.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-rJb-z5wos0 > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-rJb-z5wos0 > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-rJb-z5wos0 > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-rJb-z5wos0 > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-rJb-z5wos0.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-rJb-z5wos0.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-rJb-z5wos0.tatsu-column{width: 100%;}.tatsu-rJb-z5wos0.tatsu-column{margin: 50px 0px 50px 0px !important;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><style>.tatsu-H1WM5DooC.tatsu-section{background-color: rgba(242,148,0,1);}.tatsu-H1WM5DooC > .tatsu-bottom-divider{z-index: 9999;}.tatsu-H1WM5DooC > .tatsu-top-divider{z-index: 9999;}@media only screen and (max-width: 767px) {.tatsu-H1WM5DooC .tatsu-section-pad{padding: 45px 0px 45px 0px;}.tatsu-H1WM5DooC.tatsu-section{margin: 0px 0px 0px 0px;}}<\/style><\/div>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/digital.beic.it\/mostre\/istantanee-del-boom-socio-economico\/\" class=\"more-link style1-button\">Read More<\/a><\/p>","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1418","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/digital.beic.it\/mostre\/wp-json\/wp\/v2\/pages\/1418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digital.beic.it\/mostre\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/digital.beic.it\/mostre\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/digital.beic.it\/mostre\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/digital.beic.it\/mostre\/wp-json\/wp\/v2\/comments?post=1418"}],"version-history":[{"count":42,"href":"https:\/\/digital.beic.it\/mostre\/wp-json\/wp\/v2\/pages\/1418\/revisions"}],"predecessor-version":[{"id":1556,"href":"https:\/\/digital.beic.it\/mostre\/wp-json\/wp\/v2\/pages\/1418\/revisions\/1556"}],"wp:attachment":[{"href":"https:\/\/digital.beic.it\/mostre\/wp-json\/wp\/v2\/media?parent=1418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}